Introduction to Consumer Behaviour

This open textbook was designed for students studying business or marketing at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology. The book invites readers to examine the internal forces that shape consumer decision making, such as perceptions, motivations, personality, and attitudes as well as the external ones, such as social and situational influences, culture, and subcultures. This text centres the lived experiences of today’s consumers, specifically, undergraduate students. The author has also made efforts to decentre whiteness and dominant culture perspectives wherever possible to ensure a broader and more accurate representation of diverse consumers. This OER contains content created by students from Kwantlen Polytechnic University and is best used alongside the Ancillary Resource Guide that contains several essays, case studies, assignments, and project outlines, and an accompanying multiple choice test bank.

This course is an introductory subject in the field of electric power systems and electrical to mechanical energy conversion. Electric power has become increasingly important as a way of transmitting and transforming energy in industrial, military and transportation uses. Electric power systems are also at the heart of alternative energy systems, including wind and solar electric, geothermal and small scale hydroelectric generation.

This text, originally by D. Annand and H. Dauderis, is intended for a first course in introductory financial accounting. It has been extensively edited by Athabasca University and reflects current International Financial Reporting Standards (IFRS). A corporate approach is utilized versus beginning with a sole proprietorship emphasis and then converting to a corporate approach.

The text focuses on core introductory financial accounting topics that match pre-requisite requirements for students advancing to Intermediate Financial Accounting. Excluded are advanced topics that are covered in Intermediate Financial Accounting, such as leases and bond amortization.

The text covers all essential topics, including: the accounting cycle; merchandising; assigning costs to inventory; cash and receivables; property, plant and equipment; debt financing; equity financing; statement of cash flows; financial statement analysis; and proprietorships and partnerships.

Lyryx develops and supports open texts, with editorial services to adapt the text for each particular course. In addition, Lyryx provides content-specific formative online assessment, a wide variety of supplements, and in-house support available 7 days/week for both students and instructors.

Reviews of this title available here: https://open.umn.edu/opentextbooks/textbooks/introduction-to-financial-accounting-u-s-gaap-adaptation

This text, originally by D. Annand and H. Dauderis, is intended for a first course in introductory financial accounting. It has been extensively edited by Athabasca University and reflects current International Financial Reporting Standards (IFRS). A corporate approach is utilized versus beginning with a sole proprietorship emphasis and then converting to a corporate approach.

The text focuses on core introductory financial accounting topics that match pre-requisite requirements for students advancing to Intermediate Financial Accounting. Excluded are advanced topics that are covered in Intermediate Financial Accounting, such as leases and bond amortization.

The text covers all essential topics, including: the accounting cycle; merchandising; assigning costs to inventory; cash and receivables; property, plant and equipment; debt financing; equity financing; statement of cash flows; financial statement analysis; and proprietorships and partnerships.

Lyryx develops and supports open texts, with editorial services to adapt the text for each particular course. In addition, Lyryx provides content-specific formative online assessment, a wide variety of supplements, and in-house support available 7 days/week for both students and instructors.

Based on United States generally accepted accounting principles, this textbook was written by David Annand, EdD, MBA, CPA, CA, and Professor of Accounting in the Faculty of Business at Athabasca University. It was adapted by Teresa Thompson of Mission College, Santa Clara CA.

Text chapters are as follows:
1. Introduction to Financial Accounting
2. The Accounting Process
3. Financial Accounting and the Use of Adjusting Entries
4. The Classified Balance Sheet and Related Disclosures
5. Accounting for the Sale of Goods
6. Assigning Costs to Merchandise
7. Cash and Receivables
8. Long-lived Assets
9. Debt Financing: Current and Non-current Liabilities
10. Debt Financing: Bonds
11. Equity Financing
12. Proprietorships and Partnerships
13. Financial Statement Analysis
14. The Statement of Cash Flows

The material also includes multiple ancillary student resources: a solutions manual for all text questions, a full index, and a student workbook. Students can print outlines for answers to any questions as they need them and fill in responses manually. All of this material is able to be printed on demand in whole or in part.
The text and solutions manual are also available as a combined .pdf file for onscreen viewing. The material is fully bookmarked. All questions and problems are hyper-linked to related solutions. In addition there are links to randomly-generated Excel® problems at the end of each chapter. These cover key concepts, and provide unlimited practice and feedback.

Instructor resources include an assignment and exam bank, and PowerPoint® slides. All text, solutions manual, and student workbook material is available in .docx format for instructors to customize if desired. The material is freely-adaptable and shareable under a CC-BY-SA-NC licence.

A comprehensive, end-of-term case is also available (Jensen Wholesalers Corp.). This requires students to prepare 18 different year-end adjusting entries and all four types of financial statements, and calculation and analysis of 16 different financial statement ratios. Tailored solutions are provided for instructors. An example is included on this webpage. Unique versions can be created for any number of individual students or groups.

This case, and the assignment and exam bank are available upon request to davida@athabascau.ca.

This textbook, originally by D. Annand and H. Dauderis, was intended for a first course in introductory financial accounting. It was extensively edited by Athabasca University to reflect current International Financial Reporting Standards (IFRS). This most recent revision by D. Marchand converted the text from IFRS to reflect the Generally Accepted Accounting Principles of the United States (U.S. GAAP). A corporate approach is utilized versus beginning with a sole proprietorship emphasis and then converting to a corporate approach.

The purpose of Introduction to Human Resources Management is to provide a general overview of the concepts and applications of the many parts of Human Resources (HR). This course is for the entry level HR Generalist who wants to explore how the interdependence of the major topics in HR are created and implemented.

Introduction to the fundamental principles of international relations within the political science framework, exploring issues related to the politics and ethics of global welfareĺÎĺ war, world poverty, disease, trade policy, environmental concerns, human rights, and terrorism.

This book explores the history, present, and future of library science, both in theory and in practice. It examines the place of the librarian as arbiter of information access in a constantly-changing and modernizing global community.

This class explores ways that writers portray human experience in their short stories, poems and plays. Through class discussions, lectures and creative responses, students will gain a deeper understanding and appreciation of literary works.‰Ű In this course, students develop and express their own analytic responses to a variety of works of literature, paying special attention to the ways that literary works are crafted and also to the ways that readers‰ŰŞ understanding of literature is subject to your personal perspectives and various theoretical frameworks.Login: guest_oclPassword: ocl

Course Description: Survey of customer service, order processing, information flow, transportation, warehousing, purchasing, inventory, system design and organization.

A comprehensive examination of the evolution and impact of the media, primarily in the United States, which should lead you to reflect upon how your viewpoints are shaped by and can shape the media with which you interact.

The main purpose of this course is to bridge the gap between introductory mathematics courses in algebra, linear algebra, and calculus on one hand and advanced courses like mathematical analysis and abstract algebra, on the other hand, which typically require students to provide proofs of propositions and theorems. Another purpose is to pose interesting problems that require you to learn how to manipulate the fundamental objects of mathematics: sets, functions, sequences, and relations. The topics discussed in this course are the following: mathematical puzzles, propositional logic, predicate logic, elementary set theory, elementary number theory, and principles of counting.

Planet Earth’s ocean covers over seventy percent of its surface, yet oceanographic research has only recently come to its full potential with the advent of new technologies. This course in Introductory Oceanography emphasizes the need to understand geologic, chemical, physical, and biologic processes or features that occur in ocean environments. It is designed to be thorough enough to prepare you for more advance work, while presenting the concepts to non-majors in a way that is meaningful and not overwhelming.Login: guest_oclPassword: ocl

This course will introduce you to the basic knowledge and skills required of paralegals. By the end of this course, you will have a clear understanding of what a paralegal does, the skills needed to be a successful paralegal, and what it will take to begin a career as a paralegal.

This course introduces students to the major topics, problems, and methods of philosophy and surveys the writings of a number of major historical figures in the field. Several of the core areas of philosophy are explored, including metaphysics, epistemology, political philosophy, ethics, and the philosophy of religion. Upon successful completion of this course, students will be able to: Identify and describe the major areas of philosophical inquiry, explain how those areas differ from and relate to one another, and place the views and arguments of major philosophical figures within those thematic categories; Use philosophical terminology correctly and consistently; Identify and describe the views of a number of major philosophers and articulate how these views are created in response to general philosophical problems or to the views of other philosophers; Explain the broad outlines of the history of philosophy as a framework that can be applied in more advanced courses; Identify strengths and weaknesses in the arguments philosophers have put forward for their views and formulate objections and counterarguments of your own invention; Apply critical thinking and reasoning skills in a wide range of career paths and courses of study. (Philosophy 101)

This is an introductory course to Philosophy, which is the study of general and fundamental problems such as those connected with existence, knowledge, values, reason, mind, and language. Students will be introduced to the primary branches of Philosophy - ethics, logic, metaphysics, and epistemology. The course considers philosophers and works of Western Philosophy, including Plato, Hebrew scripture, Schopenhauer, Swedenborg, Buber, Kant, Hume, Locke and Berkeley.

Geology is a core science, along with physics, chemistry, and biology. It uses rigorous methods of inquiry that illuminate the history of the earth and its present-day geological activity. Geology allows us to discover how earth‰ŰŞs history and activity determine the state of the planet and its life forms. The study of geology also shows us how human behavior affects the earth. Topics we will cover include plate tectonics, earthquakes, volcanoes, rocks, minerals, geologic time, glaciers, rivers, geologic structures, layers of the earth, and reading maps. This course includes laboratory work and lab credit.Login: guest_oclPassword: ocl

This survey course can be used by students who are looking to take just one general overview course or by those who want to go on to more advanced study in any of the subfields that comprise the political science discipline, such as American politics, comparative politics, international politics, or political theory. The goal of this course is to introduce the student to the discipline's concepts, terminology, and methods and to explore instances of applied political science through real world examples. Upon successful completion of this course, the student will be able to: Describe and evaluate the concepts of power, legitimacy, and authority; Discuss the origins and developments of the nation-state; Distinguish between traditional and behavioral approaches to the study of politics; Discuss general approaches to the study of politics, such as political philosophy, political systems theory, and political economy; Describe and discuss the political socialization process; Examine the nature of political participation from a comparative perspective; Discuss the nature of public opinion from a comparative perspective; Identify the different types of electoral systems and be able to assess the implications of those systems; Identify the role and functions of political parties; Identify the different types of party systems from a comparative perspective; Describe and evaluate the general principles of presidential and parliamentary political systems; Describe and compare the essential features of at least three governments of Western Europe; Identify and evaluate the principles of authoritarian and totalitarian governments; Discuss the concepts of political development and problems facing developing nations; Discuss and explain the origins and principles of democratic capitalism, democratic socialism, Marxist socialism, national socialism, fascism, and third world ideologies; Describe the origins, development, and principles of international law; Identify and assess the influence of major international organizations; Describe and analyze the causes of international conflict; Analyze current critical issues in international relationships. (Political Science 101)

This course is designed to introduce you to a range of basic sociological principles so that you can develop your own sociological imagination. You will learn about the origins of sociology as a discipline and be introduced to major sociological theories and methods of research. You will also explore such topics as sex and gender, deviance, and racism.