Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development.

A central theme of Developing New Products and Services is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Students will come away with this notion and how to manifest it as a contributing employee at any company.

A number of powerful concepts and tools are presented so your students can better understand how to facilitate new product development. For example, three templates are featured that facilitate new product and service development. The FAD (features, attributes, and design) template is used to identify the features and attributes that can be used for product and service differentiation. The Ten–Ten planning process contains two templates: an Organizational and Industry Analysis template and the Business Plan Overview template. These two templates coupled with the FAD template can be used to develop a full-blown business plan.

In addition, Developing New Products and Services includes the following topics: entrepreneurship, technology and product life cycles, product and service versioning, product line optimization, creativity, lock-in real options, business valuation, and project management.

Table of Contents
Chapter 1: Concepts in the Context of Monopolistic Competition
Chapter 2: Fundamentals of Product and Price Differentiation
Chapter 3: Differentiation in Action
Chapter 4: Dynamic Tension in Versioning and PD Curves
Chapter 5: Examples of Product Differentiation & Versioning Curves
Chapter 6: Facilitating Creativity and Innovation
Chapter 7: Conceptualizing Products/Services Using FAD
Chapter 8: Strategic Planning and Ten–Ten Planning
Chapter 9: The Ten–Ten Planning Process: Crafting a Business Story
Chapter 10: Lock-In and Revenue Growth
Chapter 11: Valuing the Business
Chapter 12: Developing a Business Plan
Chapter 13: Project Management for New Products and Services
Chapter 14: Re-priming the Business Using Real Options Concepts
Chapter 15: Wrap-Up

Digital Foundations uses formal exercises of the Bauhaus to teach the Adobe Creative Suite. All students of digital design and production—whether learning in a classroom or on their own—need to understand the basic principles of design in order to implement them using current software. Far too often design is left out of books that teach software for the trade and academic markets. Consequently, the design software training exercise is often a lost opportunity for visual learning. This revised edition updates the original text for use with Adobe Creative Cloud 2017 software.Order a print copy: http://www.lulu.com/content/paperback-book/digital-foundations-introduction-to-media-design-with-the-adobe-creative-cloud-revised-edition/24461332

This textbook, Economics: Theory Through Applications, centers around student needs and expectations through two premises: … Students are motivated to study economics if they see that it relates to their own lives. … Students learn best from an inductive approach, in which they are first confronted with a problem, and then led through the process of solving that problem.

Many books claim to present economics in a way that is digestible for students; Russell and Andrew have truly created one from scratch. This textbook will assist you in increasing students’ economic literacy both by developing their aptitude for economic thinking and by presenting key insights about economics that every educated individual should know.

This textbook, Economics: Theory Through Applications, centers around student needs and expectations through two premises: … Students are motivated to study economics if they see that it relates to their own lives. … Students learn best from an inductive approach, in which they are first confronted with a problem, and then led through the process of solving that problem.

Many books claim to present economics in a way that is digestible for students; Russell and Andrew have truly created one from scratch. This textbook will assist you in increasing students’ economic literacy both by developing their aptitude for economic thinking and by presenting key insights about economics that every educated individual should know.

This books lays the foundation for prospective teachers to learn about various teaching methodologies and covers material typically found in many teacher training programs. Chapters in the text can be assigned either from beginning to end, as with a conventional printed book, or they can be selected in some other sequence to meet the needs of particular students or classes. In general the first half of the book focuses on broader questions and principles taken from psychology per se, and the second half focuses on somewhat more practical issues of teaching. But the division between “theory” and “practice” is only approximate; all parts of the book draw on research, theory, and practical wisdom wherever appropriate. Chapter 2 is about learning theory, and Chapter 3 is about development; but as we point out, these topics overlap with each other as well as with the concerns of daily teaching. Chapter 4 is about several forms of student diversity (what might be called individual differences in another context), and Chapter 5 is about one form of diversity that has become prominent in schools recently—students with disabilities. Chapter 6 is about motivation, a topic that is heavily studied by psychological researchers, but that also poses perennial challenges to classroom teachers.

This books lays the foundation for prospective teachers to learn about various teaching methodologies and covers material typically found in many teacher training programs. Chapters in the text can be assigned either from beginning to end, as with a conventional printed book, or they can be selected in some other sequence to meet the needs of particular students or classes. In general the first half of the book focuses on broader questions and principles taken from psychology per se, and the second half focuses on somewhat more practical issues of teaching. But the division between “theory” and “practice” is only approximate; all parts of the book draw on research, theory, and practical wisdom wherever appropriate. Chapter 2 is about learning theory, and Chapter 3 is about development; but as we point out, these topics overlap with each other as well as with the concerns of daily teaching. Chapter 4 is about several forms of student diversity (what might be called individual differences in another context), and Chapter 5 is about one form of diversity that has become prominent in schools recently—students with disabilities. Chapter 6 is about motivation, a topic that is heavily studied by psychological researchers, but that also poses perennial challenges to classroom teachers.

Electromagnetics Volume 1 by Steven W. Ellingson is a 225-page, peer-reviewed open educational resource intended for electrical engineering students in the third year of a bachelor of science degree program. It is intended as a primary textbook for a one-semester first course in undergraduate engineering electromagnetics. The book employs the “transmission lines first” approach in which transmission lines are introduced using a lumped-element equivalent circuit model for a differential length of transmission line, leading to one-dimensional wage equations for voltage and current.

Suggested citation: Ellingson, Steven W. (2018) Electromagnetics, Vol. 1. Blacksburg, VA: VT Publishing. https://doi.org/10.21061/electromagnetics-vol-1 CC BY-SA 4.0

Three formats of this book are available:
Print (ISBN 978-0-9979201-8-5)
PDF (ISBN 978-0-9979201-9-2)
LaTeX source files

If you are a professor reviewing, adopting, or adapting this textbook please help us understand a little more about your use by filling out this form: http://bit.ly/vtpublishing-updates

Additional Resources
Problem sets and the corresponding solution manual are also available.
Community portal for the Electromagnetics series https://www.oercommons.org/groups/electromagnetics-user-group/3455/
Faculty listserv for the Electromagnetics series https://groups.google.com/a/vt.edu/d/forum/electromagnetics-g
Submit feedback and suggestions http://bit.ly/electromagnetics-suggestion

Table of Contents:
Chapter 1: Preliminary Concepts
Chapter 2: Electric and Magnetic Fields
Chapter 3: Transmission Lines
Chapter 4: Vector Analysis
Chapter 5: Electrostatics
Chapter 6: Steady Current and Conductivity
Chapter 7: Magnetostatics
Chapter 8: Time-Varying Fields
Chapter 9: Plane Waves in Lossless Media
Appendixes
A. Constitutive Parameters of Some Common Materials
B. Mathematical Formulas
C. Physical Constants

About the Author: Steven W. Ellingson (ellingson@vt.edu) is an Associate Professor at Virginia Tech in Blacksburg, Virginia in the United States. He received PhD and MS degrees in Electrical Engineering from the Ohio State University and a BS in Electrical & Computer Engineering from Clarkson University. He was employed by the US Army, Booz-Allen & Hamilton, Raytheon, and the Ohio State University ElectroScience Laboratory before joining the faculty of Virginia Tech, where he teaches courses in electromagnetics, radio frequency systems, wireless communications, and signal processing. His research includes topics in wireless communications, radio science, and radio frequency instrumentation. Professor Ellingson serves as a consultant to industry and government and is the author of Radio Systems Engineering (Cambridge University Press, 2016).

This textbook is part of the Open Electromagnetics Project led by Steven W. Ellingson at Virginia Tech. The goal of the project is to create no-cost openly-licensed content for courses in undergraduate engineering electromagnetics. The project is motivated by two things: lowering learning material costs for students and giving faculty the freedom to adopt, modify, and improve their educational resources.

Accessibility features of this book: Screen reader friendly, navigation, and Alt-text for all images and figures.

Publication of this book was made possible in part by the Open Education Faculty Initiative Grant program at the University Libraries at Virginia Tech. http://guides.lib.vt.edu/oer/grants

This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic commerce on society.

This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic commerce on society.

Table of Contents
An Introduction
Electronic commerce technology
Web strategy: Attracting and retaining visitors
Promotion: Integrated Web communications
Promotion and purchase: Measuring effectiveness
Distribution
Service
Pricing
Post-Modernism and the Web: Societal effects

This text respects the traditional approaches to algebra pedagogy while enhancing it with the technology available today. In addition, textual notation is introduced as a means to communicate solutions electronically throughout the text. While it is important to obtain the skills to solve problems correctly, it is just as important to communicate those solutions with others effectively in the modern era of instant communications.While algebra is one of the most diversely applied subjects, students often find it to be one of the more difficult hurdles in their education. With this in mind, John wrote Elementary Algebra from the ground up in an open and modular format, allowing the instructor to modify it and leverage their individual expertise as a means to maximize the student experience and success. Elementary Algebra takes the best of the traditional, practice-driven algebra texts and combines it with modern amenities to influence learning, like online/inline video solutions, as well as, other media driven features that only a free online text can deliver.

Table of Contents
Chapter 1: Real Numbers and Their Operations
Chapter 2: Linear Equations and Inequalities
Chapter 3: Graphing Lines
Chapter 4: Solving Linear Systems
Chapter 5: Polynomials and Their Operations
Chapter 6: Factoring and Solving by Factoring
Chapter 7: Rational Expressions and Equations
Chapter 8: Radical Expressions and Equations
Chapter 9: Solving Quadratic Equations and Graphing Parabolas
Chapter 10: Appendix: Geometric Figures

Elementary Differential Equations with Boundary Value Problems is written for students in science, engineering, and mathematics who have completed calculus through partial differentiation. If your syllabus includes Chapter 10 (Linear Systems of Differential Equations), your students should have some preparation in linear algebra. In writing this book I have been guided by the these principles: An elementary text should be written so the student can read it with comprehension without too much pain. I have tried to put myself in the student's place, and have chosen to err on the side of too much detail rather than not enough. An elementary text can't be better than its exercises. This text includes 2041 numbered exercises, many with several parts. They range in difficulty from routine to very challenging. An elementary text should be written in an informal but mathematically accurate way, illustrated by appropriate graphics. I have tried to formulate mathematical concepts succinctly in language that students can understand. I have minimized the number of explicitly stated theorems and defonitions, preferring to deal with concepts in a more conversational way, copiously illustrated by 299 completely worked out examples. Where appropriate, concepts and results are depicted in 188 figures

English Literature: Victorians and Moderns is an anthology with a difference. In addition to providing annotated teaching editions of many of the most frequently-taught classics of Victorian and Modern poetry, fiction and drama, it also provides a series of guided research casebooks which make available numerous published essays from open access books and journals, as well as several reprinted critical essays from established learned journals such as English Studies in Canada and the Aldous Huxley Annual with the permission of the authors and editors. Designed to supplement the annotated complete texts of three famous short novels: Henry James’s The Turn of the Screw, Joseph Conrad’s Heart of Darkness, and Aldous Huxley’s Brave New World, each casebook offers cross-disciplinary guided research topics which will encourage majors in fields other than English to undertake topics in diverse areas, including History, Economics, Anthropology, Political Science, Biology, and Psychology. Selections have also been included to encourage topical, thematic, and generic cross-referencing. Students will also be exposed to a wide-range of approaches, including new-critical, psychoanalytic, historical, and feminist.

Essentials of Geographic Information Systems integrates key concepts behind the technology with practical concerns and real-world applications. Recognizing that many potential GIS users are nonspecialists or may only need a few maps, this book is designed to be accessible, pragmatic, and concise. Essentials of Geographic Information Systems also illustrates how GIS is used to ask questions, inform choices, and guide policy. From the melting of the polar ice caps to privacy issues associated with mapping, this book provides a gentle, yet substantive, introduction to the use and application of digital maps, mapping, and GIS.

Essentials of Geographic Information Systems integrates key concepts behind the technology with practical concerns and real-world applications. Recognizing that many potential GIS users are nonspecialists or may only need a few maps, this book is designed to be accessible, pragmatic, and concise. Essentials of Geographic Information Systems also illustrates how GIS is used to ask questions, inform choices, and guide policy. From the melting of the polar ice caps to privacy issues associated with mapping, this book provides a gentle, yet substantive, introduction to the use and application of digital maps, mapping, and GIS.

In this book, you will examine the moral and ethical issues that exist within law enforcement. This book will also familiarize you with the basic history, principles, and theories of ethics. These concepts will then be applied to the major components of the criminal justice system: policing, the courts, and corrections. Discussion will focus on personal values, individual responsibility, decision making, discretion, and the structure of accountability. Specific topics covered will include core values, codes of conduct, ethical dilemmas, organizational consequences, liability, and the importance of critical thinking. By the end of this book, you will be able to distinguish and critically debate contemporary ethical issues in law enforcement.

Reviews available here: https://open.umn.edu/opentextbooks/textbooks/ethics-in-law-enforcement

This chapter's objective is to raise interesting tax ethics issues in practical contexts. There are 43 notes and questions to prompt and guide discussions, and primary source materials to inform the discussions (e.g., cases, IRC provisions, and Circular 230 excerpts). These Teaching Notes flesh out the notes and questions, summarize the cases, and provide additional information and suggestions for readings. Of course, the ultimate test for casebook materials lies in student interaction based on the materials, so I assigned the materials to my students, and, taking their reaction into account, I have made suggestions below as to materials to eliminate or emphasize in customizing for your own class.

Access also available here: https://www.cali.org/books/ethics-tax-lawyering-second-edition

Table of Contents
1. Introducing Legal Ethics for Tax Lawyers

1.1 Ethics for Lawyers
1.2 The Duty to the Tax System
1.3 Sharing the Profession with Non-Lawyers
2. Regulating Tax Lawyering

2.1 Regulating Tax Lawyering through the IRC
2.2 Regulating Tax Lawyering through Circular 230
2.3 Regulating Tax Lawyering through Malpractice Standards
3. Ethical Problems for Tax Lawyers

3.1 Tax Opinion and Tax Shelters
3.2 Mistakes
3.3 Working with IRS Lawyers and Other Employees

This chapter's objective is to raise interesting tax ethics issues in practical contexts. There are 43 notes and questions to prompt and guide discussions, and primary source materials to inform the discussions (e.g., cases, IRC provisions, and Circular 230 excerpts). These Teaching Notes flesh out the notes and questions, summarize the cases, and provide additional information and suggestions for readings. Of course, the ultimate test for casebook materials lies in student interaction based on the materials, so I assigned the materials to my students, and, taking their reaction into account, I have made suggestions below as to materials to eliminate or emphasize in customizing for your own class.

The Best Evidence Rule, contained in Article X of the Federal Rules of Evidence (Rules 1001-1008) and state counterparts, is a Rule that requires a party seeking to prove the contents of a writing, recording, or photograph to produce the original (or a duplicate) or account for its nonproduction. Through a series of cases and hypotheticals drawn from actual cases, this chapter gives readers a roadmap for how to address any Best Evidence Rule issue in practice.

Table of Contents
I. Historical Origins of the Best Evidence Rule
II. Article X: The Modern Best Evidence Rule

Access also available here: https://www.cali.org/books/evidence-best-evidence-rule

The Best Evidence Rule, contained in Article X of the Federal Rules of Evidence (Rules 1001-1008) and state counterparts, is a Rule that requires a party seeking to prove the contents of a writing, recording, or photograph to produce the original (or a duplicate) or account for its nonproduction. Through a series of cases and hypotheticals drawn from actual cases, this chapter gives readers a roadmap for how to address any Best Evidence Rule issue in practice.

The anti-jury impeachment rule, contained in Federal Rule of Evidence 606(b) and state counterparts, is a rule preventing the admission of jury testimony or statements in connection with an inquiry into the validity of the verdict, subject to certain exceptions. Through a series of cases and hypotheticals drawn from actual cases, this chapter gives readers a roadmap for how to address any jury impeachment issue in practice.

Reviews available here: https://open.umn.edu/opentextbooks/textbooks/evidence-jury-impeachment