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  • Business and Communication
Business Writing
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This course allows students to develop effective written communication strategies specifically for the workplace. From idea gathering to drafting to delivery, this course will prepare students to write a variety of documents, including memos, letters, and reports, tailored to professional audiences.

Subject:
Business and Communication
Composition and Rhetoric
Literature and Composition
Material Type:
Full Course
Textbook
Provider:
Lumen Learning
Provider Set:
Candela Courseware
Date Added:
04/25/2019
Business Writing Style Guide
Conditional Remix & Share Permitted
CC BY-NC-SA
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In light of the cost of textbooks and education in general, we undertook this project to create a free resource to be used broadly by students in a business context. We wanted to provide comprehensive coverage of the writing process, but keep our topics relevant to business education. We hope that this textbook provides equal value to both non- and native-English learners alike. Just like we acknowledge that students will continue to develop their writing skills, we expect this project to challenge and further our own skills as writers.

Subject:
Business and Communication
Composition and Rhetoric
Literature and Composition
Material Type:
Textbook
Provider:
Oregon State University
Author:
John Morris
Julie Swart
Date Added:
10/26/2023
Business and the Legal Environment
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CC BY-NC-SA
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Our goal is to provide students with a textbook that is up to date and comprehensive in its coverage of legal and regulatory issues—and organized to permit instructors to tailor the materials to their particular approach. This book engages students by relating law to everyday events with which they are already familiar (or with which they are familiarizing themselves in other business courses) and by its clear, concise, and readable style.

This textbook provides context and essential concepts across the entire range of legal issues with which managers and business executives must grapple. The text provides the vocabulary and legal acumen necessary for businesspeople to talk in an educated way to their customers, employees, suppliers, government officials—and to their own lawyers.

Subject:
Business and Communication
Material Type:
Textbook
Author:
Alyssa Rose Martina
Daniel M. Warner
Don Mayer
George J. Siedel
Jethro K. Lieberman
Date Added:
06/21/2019
Capital Social y la Intención de Emprender
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CC BY-NC-SA
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Descubrir qué factores motivan e influyen en la actividad emprendedora es un tema de gran interés para investigadores, formuladores de política socioeconómica, académicos y para las personas en general. A lo largo de este libro, los autores nos relatan de forma amena y comprensible cómo nuestro entorno cercano y lejano forma una serie de valores, actitudes y creencias que predisponen o no al individuo a emprender. Un libro que sin duda va a enriquecer nuestro espíritu emprendedor, dando respuesta a preguntas que alguna vez nos hemos planteado en torno a las personas que toman la gran decisión de crear sus propios negocios.

Subject:
Business and Communication
Material Type:
Textbook
Provider:
Editorial Grupo AEA
Author:
Barba Mosquera
Bravo Bravo
Cedeño Aguilar
Santander Salmon
Date Added:
10/26/2023
The Challenge of World Poverty, Spring 2011
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CC BY-NC-SA
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This is a course for those who are interested in the challenge posed by massive and persistent world poverty, and are hopeful that economists might have something useful to say about this challenge. The questions we will take up include: Is extreme poverty a thing of the past? What is economic life like when living under a dollar per day? Why do some countries grow fast and others fall further behind? Does growth help the poor? Are famines unavoidable? How can we end child labor - or should we? How do we make schools work for poor citizens? How do we deal with the disease burden? Is micro finance invaluable or overrated? Without property rights, is life destined to be "nasty, brutish and short"? Has globalization been good to the poor? Should we leave economic development to the market? Should we leave economic development to non-governmental organizations (NGOs)? Does foreign aid help or hinder? Where is the best place to intervene?

Subject:
Business and Communication
Economics
Finance
Social Science
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Abhijit Banerjee
Esther Duflo
Date Added:
01/01/2011
Classification of liabilities - Part 2
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Educational Use
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This video explains the various types of equity. It also illustrates an example of liabilities side of the Balance Sheet and a picture of the whole Balance Sheet in very simple terms.

Subject:
Accounting
Business and Communication
Material Type:
Lecture Notes
Author:
Cuny Bronx Community College
Mittal Harini
Date Added:
11/19/2018
Collaborative Consultation and Larger Systems, Fall 2007
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CC BY-NC-SA
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How do individuals and families interface with larger systems, and how do therapists intervene collaboratively? How do larger systems structure the lives of individuals and families? Relationally-trained practitioners are attempting to answer these questions through collaborative and interdisciplinary, team-focused projects in mental health, education, the law, and business, among other fields. Similarly, scholars and researchers are developing specific culturally responsive models: outreach family therapy, collaborative health care, multi-systemic school interventions, social-justice-oriented and spiritual approaches, organizational coaching, and consulting, among others. This course explores these developments and aims at developing a clinical and consulting knowledge that contributes to families, organizations, and communities within a collaborative and social-justice-oriented vision.

Subject:
Business and Communication
Management
Psychology
Social Science
Social Work
Sociology
Material Type:
Full Course
Homework/Assignment
Syllabus
Provider:
UMass Boston
Provider Set:
UMass Boston OpenCourseWare
Author:
Ed.D
Gonzalo Bacigalupe
Date Added:
04/25/2019
College Success
Conditional Remix & Share Permitted
CC BY-NC-SA
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College Success takes a fresh look at what it means, in today’s world, with today’s students, to be successful in college.Although many of the topics included—from study skills to personal health, from test-taking to managing time and money—will look familiar to those who have used student success texts that have been around for many editions, College Success takes a new approach. The focus is on realistic, practical tools for the students who need them. This is a book designed, frankly, for students who may have difficulty with traditional college texts. The style is direct and to the point. Information is presented concisely and as simply as possible. This is not a weighty tome that discusses student success—this is a manual for doing it.College student demographics have changed considerably in recent decades. More than a third of all students enroll not directly from high school but after a delay of some years. More students are working and have families. More students come from varied ethnic and cultural backgrounds. More students are the first in their family to attend college. More students have grown up with electronic media and now read and think in ways different from the previous generation. With these and so many other cultural changes, more students are not well prepared for a college education with the study skills and life skills they need to become successful students.For each student to get the most out of College Success and their college experience they must understand who they are as it relates to college. To that end, in every chapter students explore themselves, because success starts with recognizing your own strengths and weaknesses. Students make their own goals based on this self-assessment, determining what success in college really means for them as individuals. Interactive activities then help students learn the choices available to them and the possibilities for improving their skills. Skills are presented in step-by-step processes, tips for success in manageable highlighted displays. Most important, students always see the value of what they are reading—and how they can begin to apply it immediately in their own lives.College Success is intended for use in Freshmen Orientation, Study Skills or Student Success courses. A 2009 study revealed that currently nationwide, 34% of college freshmen do not return to their college for their sophomore year. This book is designed to help change that.

Subject:
Business and Communication
Communication
Education
Material Type:
Textbook
Provider:
University of Minnesota
Provider Set:
University of Minnesota Libraries Publishing
Author:
Bruce Beiderwell
Linda F. Tse
Nicholas B. deKanter
Tom Lochhaas
Date Added:
04/24/2019
College Success
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

College Success takes a fresh look at what it means, in today’s world, with today’s students, to be successful in college.Although many of the topics included—from study skills to personal health, from test-taking to managing time and money—will look familiar to those who have used student success texts that have been around for many editions, College Success takes a new approach. The focus is on realistic, practical tools for the students who need them. This is a book designed, frankly, for students who may have difficulty with traditional college texts. The style is direct and to the point. Information is presented concisely and as simply as possible. This is not a weighty tome that discusses student success—this is a manual for doing it.College student demographics have changed considerably in recent decades. More than a third of all students enroll not directly from high school but after a delay of some years. More students are working and have families. More students come from varied ethnic and cultural backgrounds. More students are the first in their family to attend college. More students have grown up with electronic media and now read and think in ways different from the previous generation. With these and so many other cultural changes, more students are not well prepared for a college education with the study skills and life skills they need to become successful students.For each student to get the most out of College Success and their college experience they must understand who they are as it relates to college. To that end, in every chapter students explore themselves, because success starts with recognizing your own strengths and weaknesses. Students make their own goals based on this self-assessment, determining what success in college really means for them as individuals. Interactive activities then help students learn the choices available to them and the possibilities for improving their skills. Skills are presented in step-by-step processes, tips for success in manageable highlighted displays. Most important, students always see the value of what they are reading—and how they can begin to apply it immediately in their own lives.College Success is intended for use in Freshmen Orientation, Study Skills or Student Success courses. A 2009 study revealed that currently nationwide, 34% of college freshmen do not return to their college for their sophomore year. This book is designed to help change that.

Subject:
Business and Communication
Communication
Education
Social Science
Social Work
Material Type:
Reading
Textbook
Author:
Anonyous
Date Added:
10/26/2023
Commercial Solar Electric Systems
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CC BY-NC-SA
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AE 868 examines the theories and design practices of solar electric systems in the context of utility and commercial-scale applications. An important goal of the course is to equip solar professionals with skills to follow the impact of hardware trends in industry on feasibility, design, and the commissioning of such systems. Students will learn how to design solar electric systems as well as the processes required for permitting, construction, and commissioning. Topics include conceptual design of solar electric systems, solar electric technologies, inverter and power management technologies, design theory and economic analysis tools, system design processes for grid-tied and off-grid systems, integration of energy storage and demand response systems, construction project management, permitting, safety and commissioning, system monitoring, and maintenance.

Subject:
Applied Science
Architecture and Design
Atmospheric Science
Business and Communication
Communication
Engineering
Physical Science
Material Type:
Full Course
Provider:
Penn State University
Provider Set:
Penn State's College of Earth and Mineral Sciences (http:// e-education.psu.edu/oer/)
Author:
Mohamed Amer Chaaban
Date Added:
04/25/2019
Communication 101 Textbook
Unrestricted Use
CC BY
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Chapter 1 Introduction
Chapter 2 Verbal Communication
Chapter 3 Nonverbal Communication
Chapter 4 Listening
Chapter 5 Culture & Communication
Chapter 6 Interpersonal Communication
Chapter 7 Small Group Communication
Chapter 8 Organizational Communication
Chapter 9 Public Speaking

Subject:
Business and Communication
Communication
Material Type:
Textbook
Author:
Whatcom Community College
Tresha Dutton
Date Added:
07/06/2021
Communication Systems Engineering, Spring 2009
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CC BY-NC-SA
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" This course will cover fundamentals of digital communications and networking. We will study the basics of information theory, sampling and quantization, coding, modulation, signal detection and system performance in the presence of noise. The study of data networking will include multiple access, reliable packet transmission, routing and protocols of the internet. The concepts taught in class will be discussed in the context of aerospace communication systems: aircraft communications, satellite communications, and deep space communications."

Subject:
Business and Communication
Communication
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Modiano, Eytan
Date Added:
01/01/2009
Communication Theory
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CC BY-SA
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This book is an introduction to communication theory — the theory of how humans share, encode, and decode what they know, what they need, and what they expect from each other.

Subject:
Business and Communication
Communication
Material Type:
Textbook
Provider:
Wikibooks
Date Added:
04/26/2019
Communication for Business Professionals
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CC BY-SA
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I. Chapter 1: Professional Business Communication
1. Introduction
2. What is Communication?
3. Communications Process: Encoding and Decoding
4. Eight Essential Components of Communication
5. Why Is It Important To Communicate Well?
6. Communication in Context
7. Your Responsibilities as a Communicator
8. Conclusion

II. Chapter 2: Delivering Your Message
9. Introduction
10. What is Language?
11. Messages
12. Principles of Verbal Communication
13. Language Can be an Obstacle to Communication
14. Improving Verbal Communication
15. Conclusion

III. Chapter 3: You and Your Audience
16. Introduction
17. Perception
18. Self-Understanding Is Fundamental to Communication
19. Getting to Know Your Audience
20. Listening and Reading for Understanding
21. Conclusion

IV. Chapter 4: Nonverbal Communication
22. Introduction
23. Principles of Nonverbal Communication
24. Types of Nonverbal Communication
25. Movement in Your Speech
26. Nonverbal Strategies
27. Conclusion

V. Chapter 5: Presentation Organization
28. Introduction
29. Rhetorical Situation
30. Strategies for Success
31. The 9 Cognate Strategies
32. Purpose and Central Idea Statements
33. Research
34. Organizational Models for Presentations
35. Outlining Your Presentation
36. Transitions
37. Conclusion

VI. Chapter 6: Developing Presentations
38. Introduction
39. Methods of Presentation Delivery
40. Preparing For Your Delivery
41. Practising Your Delivery
42. What to Do When Delivering Your Speech
43. Conclusion

VII. Chapter 7: Presentations to Inform
44. Introduction
45. Functions of the Presentation to Inform
46. Types of Presentations to Inform
47. Adapting Your Presentation to Teach
48. Preparing Your Speech to Inform
49. Creating an Informative Presentation
50. Conclusion

VIII. Chapter 8: Presentations to Persuade
51. Introduction
52. Principles of Persuasion
53. Presentations that Persuade
54. Making An Argument
55. Speaking Ethically and Avoiding Fallacies
56. Conclusion

IX. Chapter 9: Intrapersonal and Interpersonal Communication
57. Introduction
58. What is Intrapersonal Communication?
59. Self-Concept
60. Interpersonal Needs
61. Rituals of Conversation
62. Employment Interviewing
63. Conflict in the Work Environment
64. Conclusion

X. Chapter 10: Intercultural and International Communication
65. Introduction
66. Intercultural Communication
67. Common Cultural Characteristics
68. Divergent Cultural Characteristics
69. International Communication and the Global Marketplace
70. Styles of Management
71. Conclusion

XI. Chapter 11: Group Communication, Teamwork, and Leadership
72. Introduction
73. What is a Group?
74. Group Life Cycles and Member Roles
75. Group Problem Solving
76. Teamwork and Leadership
77. Conclusion

XII. Chapter 12: Digital Media and Communications
78. Introduction
79. Digital and Social Media
80. Online Engagement
81. Your Digital Footprint
82. Conclusion

Subject:
Business and Communication
Material Type:
Textbook
Date Added:
11/25/2020
Communication in the Real World: An Introduction to Communication Studies
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CC BY-NC-SA
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Communication in the Real World: An Introduction to Communication Studies overviews the time-tested conceptual foundations of the field, while incorporating the latest research and cutting-edge applications of these basics. Each chapter will include timely, concrete, and real-life examples of communication concepts in action. A key feature of this book is the integration of content regarding diversity and organizational communication in each chapter through examples and/or discrete sub-sections. Discussions of diversity are not relegated to feature boxes. Also integrated into the content are examples that are inclusive in terms of race, gender, sexuality, ability, age, marital status, religion, and other diverse identity characteristics.

Subject:
Business and Communication
Communication
Material Type:
Textbook
Provider:
University of Minnesota
Provider Set:
University of Minnesota Libraries Publishing
Date Added:
01/01/2016
Competitive Decision-Making and Negotiation, Spring 2011
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CC BY-NC-SA
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0.0 stars

This course aims to develop negotiation skills by active participation in a variety of negotiation settings, and a series of integrative bargaining cases between two and more than two parties over multiple issues. Ethical dilemmas in negotiation are discussed at various times throughout the course.

Subject:
Business and Communication
Management
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Kaufman, Gordon
Date Added:
01/01/2011
Consumer Finance: Markets, Product Design, and FinTech (Spring 2018)
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CC BY-NC-SA
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This course provides a solid understanding of consumer decision-making and how new products and services are developed, especially given the rapid pace of innovation and regulatory change, to help students succeed in consumer finance today. Specific examples will be drawn from retirement saving products, credit cards, peer to peer lending, cryptocurrencies, and financial advising.

Subject:
Business and Communication
Marketing
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Jonathan Parker
Date Added:
04/25/2019
Core Concepts of Marketing
Unrestricted Use
CC BY
Rating
0.0 stars

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

Subject:
Business and Communication
Marketing
Material Type:
Full Course
Textbook
Author:
John Burnett
Date Added:
04/04/2019
Core Principles of International Marketing
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CC BY-NC-SA
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0.0 stars

CHAPTER 1
Chapter 1: Introduction to International Marketing
1.1 Defining Marketing
1.2 Defining International Marketing
1.3 The Motivation for International Marketing
1.4 Stages in International Marketing
1.5 Why International Marketing Matters
1.6 Challenges of Global Marketing
1.7 What is Globalization
1.8 The Globalization Debate
1.9 Standardization and Customization

CHAPTER 2
Chapter 2: International Business and Trade
2.1 International Trade
2.2 International Economic Cooperation among Nations
2.3 Understanding Tariffs
2.4 Regional Economic Integration
2.5 The United Nations and the Impact on Trade
2.6 Trade Controversies
2.7 Foreign Direct Investment

CHAPTER 3
Chapter 3: Social and Cultural Environment
3.1 Factors Shaping the Global Marketing Environment
3.2 The Social and Cultural Environment
3.3 Importance of Culture on Markets
3.4 What is Culture
3.5 Describing Culture
3.6 Marketing Across Cultures

CHAPTER 4
Chapter 4: The Economic and Political Environment
4.1 The Economic Environment
4.2 The Political Environment
4.3 Political Risk
4.4 Legal Risk

CHAPTER 5
Chapter 5: Economic Development in the World
5.1 World Economies
5.2 Classifying World Economies
5.3 Understanding the Developed World
5.4 The Developing World
5.5 Emerging Markets

CHAPTER 6
Chapter 6: Global Market Planning
6.1 Measuring Market Attractiveness
6.2 Global Market Opportunity Assessment - PESTEL Analysis
6.3 Global Market Opportunity Assessment - CAGE Analysis
6.4 Global Market Opportunity Assessment - Scenario Planning and Analysis
6.5 Selecting the Countries to Enter
6.6 Global Market Segmentation
6.7 Using Demographics to Guide Global Marketing Strategy
6.8 Target Market Selection
6.9 Basics of Positioning
6.10 Global Positioning

CHAPTER 7
Chapter 7: Global Market Entry Modes
7.1 International Entry Modes
7.2 Exporting
7.3 Licensing
7.4 Franchising
7.5 Contract Manufacturing
7.6 Joint Ventures

CHAPTER 8
Chapter 8: Global Products
8.1 Global Product Development
8.2 Global Products and Services
8.3 Product Adaptation Decisions
8.4 Global Innovation
8.5 Global Innovation at the BOP

CHAPTER 9
Chapter 9: Global Branding
9.1 Formulating a Global Brand Strategy
9.2 Global Branding
9.3 Global Brand Structures
9.4 Determinants of Global Brand Structure
9.5 Managing Key Strategic Brands

CHAPTER 10
Chapter 10: Global Channels and Supply Chains
10.1 Basics of Distribution Channels
10.2 Global Supply Chains
10.3 Global Sourcing and Distribution
10.4 Organizing The Channel

CHAPTER 11
Chapter 11: Global Promotions
11.1 Changes in Promotion
11.2 Global Communication Platform
11.3 Global Communication Strategies

CHAPTER 12
Chapter 12: Global Pricing
12.1 Basics of Pricing
12.2 Introduction to Global Pricing
12.3 Global Pricing Approaches
12.4 Currency Fluctuations and Global Pricing
12.5 Tariffs and Global Pricing
12.6 Quotas and Dumping

CHAPTER 13
Chapter 13: The International Marketing Plan
13.1 Marketing Plan Basics
13.2 Writing the International Marketing Plan

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Author:
Babu John Mariadoss
Date Added:
01/15/2021