Is Energy and GIS your passion? If so, Energy Industry Applications of GIS provides students with an in-depth exploration of the complexities of siting decisions in the electricity market. The course introduces a variety of siting challenges that confront the energy industry and its customers and neighbors but focuses on the siting of electrical transmission lines. The course also provides hands-on experience with a common decision support technology, ArcGIS, and considers how the technology may be used to facilitate public participation in siting decisions.
This text is provided to you as an Open Educational Resource (OER) which you access online. It is designed to give you a comprehensive introduction to public relations at no or very nominal cost. It contains both written and graphic text material, intra-text links to other internal material which may aid in understanding topics and concepts, intra-text links to the appendices and glossary for tables and definitions of words, and extra-text links to videos and web material that clarifies and augments topics and concepts.
Table of Contents:
Part 1: The Role of Public Relations
Chapter 1 - History, Impact, and The Big Picture
Chapter 2 - Digital Culture and Social Media's Impact on Public Relations
Chapter 3 - Public Relations Basics
Chapter 4 - Integrated Marketing Communications (IMC) and Public Relations
Chapter 5 - Why Public Relations Writing Matters
Part 2: Public Relations Writing - Skills and Basics
Chapter 6 - The Role of Writing in Public Relations
Chapter 7 - Public Relations Writing Basics
Chapter 8 - Ethical and Legal Considerations
Chapter 9 - Tools and Tactics for the PR Toolbox
Chapter 10 - Establishing a Professional Portfolio
GEOG 438W is a writing-intensive course that concentrates on the human-environment interactions involved in contemporary and future global warming. The course comprises two broad topical areas: global warming impacts, which takes place in the first half of the course, and global warming mitigation and policy, which encompasses the second half of the course. Each week highlights a theme, such as the impacts of climate change on human health or greenhouse gas emissions from transportation, that weaves through the course lecture, reading assignment, class discussion, and writing activity.
- Applied Science
- Business and Communication
- Career and Technical Education
- Composition and Rhetoric
- Cultural Geography
- Environmental Science
- Environmental Studies
- Language, Grammar and Vocabulary
- Literature and Composition
- Physical Geography
- Physical Science
- Public Relations
- Social Science
- Material Type:
- Full Course
- Penn State University
- Provider Set:
- Penn State's College of Earth and Mineral Sciences (http:// e-education.psu.edu/oer/)
- Brandi Robinson
- Brent Yarnal
- Date Added:
Our purpose in this volume is to introduce you to the concepts of strategic public relations. Our basic assumption is that you have some general knowledge of management and business terminology; we will help you to apply that to the discipline of public relations. Our text is based in current research and scholarly knowledge of the public relations discipline as well as years of experience in professional public relations practice. This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee.
Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
This course will help prepare you to conduct public relations suitable for small start-up businesses, international companies, political campaigns, social programs, personal development, and other outreach projects.
Print and electronic communication, social media and even visual messaging all require a core skill: writing. Learn how to write and develop messages in different formats from professionals with expertise in different areas of communication.