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Marketing, Microchips and McDonalds: Debating Globalization, Spring 2004
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CC BY-NC-SA
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Everyday we are bombarded with the word "global" and encouraged to see globalization as the quintessential transformation of our age. But what exactly does "globalization" mean? How is it affecting the lives of people around the world, not only in economic, but social and cultural terms? How do contemporary changes compare with those from other historical periods? Are such changes positive, negative or simply inevitable? And, finally, how does the concept of the "global" itself shape our perceptions in ways that both help us understand the contemporary world and potentially distort it? This course begins by offering a brief overview of historical "world systems," including those centered in Asia as well as Europe. It explores the nature of contemporary transformations, including those in economics, media & information technologies, population flows, and consumer habits, not through abstractions but by focusing on the daily lives of people in various parts of the world. This course considers such topics as the day-to-day impact of computers in Silicon Valley and among Tibetan refugees; the dilemmas of factory workers in the US and rural Java; the attractions of Bombay cinema in Nigeria, the making of rap music in Japan, and the cultural complexities of immigrant life in France. This course seeks not only to understand the various forms globalization takes, but to understand its very different impacts world-wide.

Subject:
Anthropology
Arts and Humanities
Business and Communication
Economics
Marketing
Social Science
World Cultures
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Walley, Christine
Date Added:
01/01/2004
Media Innovation and Entrepreneurship
Unrestricted Use
CC BY
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This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors.

Subject:
Business and Communication
Communication
Journalism
Material Type:
Textbook
Provider:
Rebus Community
Author:
Edited by Michelle Ferrier and Elizabeth Mays
Date Added:
10/26/2023
Media Innovation and Entrepreneurship
Unrestricted Use
CC BY
Rating
0.0 stars

This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors.

Subject:
Business and Communication
Communication
Journalism
Material Type:
Textbook
Author:
Edited by Michelle Ferrier and Elizabeth Mays
Date Added:
04/24/2019
Media, Society, Culture and You
Unrestricted Use
CC BY
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0.0 stars

Media, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass communication terms and concepts including "digital culture." It discusses various media platforms and how they are evolving as Information and Communication Technologies change.

This book has been peer-reviewed by 6 subject experts and is now available for adoption or adaptation. If you plan to adopt or adapt this open textbook, please let us know by filling out our adoption form (https://docs.google.com/forms/d/e/1FAIpQLSdIj_Te3hiuJL7cKaofhhUHuDz3_hlVXg6Wg1IPcDZoH2pRrg/viewform?usp=sf_link).

You can view the book's Review Statement (https://press.rebus.community/mscy/back-matter/review-statement/) for more information about reviewers and the review process. An Accessibility Assessment (https://press.rebus.community/mscy/back-matter/accessibility-assessment/) for this is book has also been prepared to see how this book meets accessibility standards.

Subject:
Business and Communication
Communication
Journalism
Material Type:
Textbook
Author:
Mark Poepsel
Date Added:
04/24/2019
Media, Society, Culture and You
Unrestricted Use
CC BY
Rating
0.0 stars

Media, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass communication terms and concepts including "digital culture." It discusses various media platforms and how they are evolving as Information and Communication Technologies change.

This book has been peer-reviewed by 6 subject experts and is now available for adoption or adaptation. If you plan to adopt or adapt this open textbook, please let us know by filling out our adoption form (https://docs.google.com/forms/d/e/1FAIpQLSdIj_Te3hiuJL7cKaofhhUHuDz3_hlVXg6Wg1IPcDZoH2pRrg/viewform?usp=sf_link).

You can view the book's Review Statement (https://press.rebus.community/mscy/back-matter/review-statement/) for more information about reviewers and the review process. An Accessibility Assessment (https://press.rebus.community/mscy/back-matter/accessibility-assessment/) for this is book has also been prepared to see how this book meets accessibility standards.

Subject:
Business and Communication
Communication
Journalism
Material Type:
Textbook
Author:
Mark Poepsel
Date Added:
10/26/2023
New Media Futures
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CC BY-NC
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0.0 stars

This book is intended for use in a large introductory class in new media in a program that covers the “full-stack” including critical/cultural studies, media management, diffusion of innovation, and synthetic media production. The first half of this basic sequence covered new media and democracy, finance, intellectual property law, basic games, and transmedia. The second half of the sequence covers many topics related to aesthetics, design, technology, and methodology.

To that end, this book needed to be written so that it would be helpful for many different professors and trajectories of study. This book is in neither engineering, social science, nor the humanities, but also all of those. At the same time, this is a program in the Communication Studies and Media Studies traditions of the United States and that texture will come across.

Subject:
Business and Communication
Communication
Material Type:
Textbook
Provider:
Oregon State University
Author:
Daniel Adams
Daniel Faltesek
Date Added:
10/26/2023
Planning, Communications, and Digital Media, Fall 2004
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CC BY-NC-SA
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0.0 stars

Subject focuses on methods of digital visualization and communication and their application to planning issues. Lectures introduce methods for describing or representing a place and its residents, for simulating actions and changes, for presenting visions of the future, and for engaging multiple actors in the process of envisioning change and guiding action. Laboratory time allows students to apply these methods by designing a web-based portfolio that is critiqued throughout the semester, and evolves as they advance through the program. This course focuses on methods of digital visualization and communication and their application to planning issues. Lectures will introduce a variety of methods for describing or representing a place and its residents, for simulating changes, for presenting visions of the future, and for engaging multiple actors in the process of guiding action. Through a series of laboratory exercises, students will apply these methods in the construction of a web-based portfolio. The portfolio is not only the final project for the course, but will serve as a container for other course work throughout the MCP program. This course aims to introduce students to (1) such persistent and recurring themes as place, race, power and the environment that face planners, (2) the role of digital technologies in representing, analyzing, and mobilizing communities, (3) MIT faculty and their work, (4) MIT's computing environment and resources including Athena, Element K, the ESRI virtual campus, Computer Resources Laboratory (CRL), Campus Wide Information Systems Support (CWIS), the GIS Laboratory at Rotch Library and (5) software tools like Adobe Photoshop and Illustrator, ESRI ArcView, Microsoft Access, and Macromediaĺ¨ Dreamweaver that will assist them in creating digital images, working with relational databases, and launching a web-based portfolio. Macromediaĺ¨ is a trademark or registered trademark of Macromedia, Inc. in the United States and/or other countries.

Subject:
Business and Communication
Communication
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Hoyt, Lorlene M.
Date Added:
01/01/2004
Popular Narrative: Masterminds, Fall 2004
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CC BY-NC-SA
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Examines the relationship between popular and high culture and the problem of evaluating texts that tell stories. Treats a range of narrative and dramatic works as well as films. May be repeated for credit, with permission of instructor. Topic for Fall: Masterminds. Topic for Spring: Popular Culture in the Age of Media Convergence. Our purpose is to consider some of the most elaborate and thoughtful efforts to define and delineate "all-mastering," and to consider some of the delineations of "all-mastering the intellect" in various guises - from magicians to master spies to detectives to scientists (mad and otherwise). The major written work of the term will be an ongoing reading journal, which you will circulate to your classmates using an e-mail mailing list. The use of that list is fundamental - it is my intention to generate a sort of ongoing cyberconversation.

Subject:
Arts and Humanities
Literature
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Hildebidle, John
Date Added:
01/01/2004
Seminar on Deep Engagement, Fall 2004
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CC BY-NC-SA
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Innovation in expression -- as realized in media, tangible objects, and performance, and more -- generates new questions and new potentials for human engagement. When and how does expression engage us deeply? While "deep engagement" seems fundamental to the human psyche, it is hard to define, difficult to reliably design for, and hard to critically measure or assess. Are there principles we can articulate? Are there evaluation metrics we can use to insure quality of experience? Many personal stories confirm the hypothesis that once we experience deep engagement, it is a state we long for, remember, and want to repeat. We need to better understand these principles and innovate methods that can insure higher-quality products (artifacts, experiences, environments, performances, etc.) that appeal to a broad audience and that have lasting value over the long term.

Subject:
Anatomy/Physiology
Arts and Humanities
Career and Technical Education
Film and Music Production
Natural Science
Performing Arts
Psychology
Social Science
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Breazeal, Cynthia
Davenport, Glorianna
Date Added:
01/01/2004
Spanish II, Spring 2004
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CC BY-NC-SA
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Increased practice in listening comprehension, reading, and group interaction. For graduate credit see 21F.752.In Spanish II focuses on continuing to develop fluency in understanding, speaking, reading, and writing in Spanish, using the second part of the video-based program, Destinos, begun in Spanish I. Destinos is a soap opera that allows students to learn Spanish and experience its cultural diversity while following a good story full of surprises and human emotions. Spanish II also includes additional materials, such as Spanish films and other media, various types of reading selections and online resources. Spanish II continues to develop students' listening, speaking, reading and writing skills using the second part of the video-based program, Destinos, begun in Spanish I. Destinos is a soap opera that allows students to learn Spanish and experience its cultural diversity while following a good story full of surprises and human emotions. Spanish II also includes additional materials, such as Spanish films and other media, various types of reading selections and online resources.

Subject:
Arts and Humanities
Languages
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Groeger, Margarita
Date Added:
01/01/2004
Special Graduate Topic in Political Science: Public Opinion, Spring 2004
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CC BY-NC-SA
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This course provides an introduction to the vast literature devoted to public opinion. In the next 12 weeks, we will survey the major theoretical approaches and empirical research in the field of political behavior (though we will only tangentially discuss political participation and voting). For the most part we will focus on American public opinion, though some of the work we will read is comparative in nature.

Subject:
Political Science
Social Science
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Berinsky, Adam J.
Date Added:
01/01/2004
Studies in Film, Fall 2005
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CC BY-NC-SA
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0.0 stars

Intensive study of films of a particular period or genre, or films by a single director. Instruction and practice in oral and written communication. Topic: Technologies of Seeing: Pre-cinema to Early Cinema. This course investigates relationships between two media, film and literature, studying works linked across the two media by genre, topic, and style. It aims to sharpen appreciation of major works of cinema and of literary narrative. The course explores how artworks challenge and cross cultural, political and aesthetic boundaries. It includes some attention to theory of narrative. Films to be studied include works by Akira Kurosawa, John Ford, Francis Ford Coppolla, Clint Eastwood, Orson Welles, Billy Wilder, and Federico Fellini, among others. Literary works include texts by Aeschylus, Sophocles, Shakespeare, Cervantes, HonorĚŠ de Balzac, Henry James and F. Scott Fitzgerald.

Subject:
Arts and Humanities
Literature
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Kibel, Alvin C.
Date Added:
01/01/2005
Topics in Performance Studies: Comedy Across Media, Spring 2018
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CC BY-NC-SA
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This multidisciplinary lecture / workshop engages students in a variety of approaches to the study and practice of performance as an area of aesthetic and social interaction. Special attention is paid to the use of diverse media in performance. Interdisciplinary approaches to study encourage students to seek out material histories of performance and practice.

Subject:
Arts and Humanities
Performing Arts
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
James Stanley
Date Added:
04/25/2019
U.S. Social Policy, Spring 2006
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CC BY-NC-SA
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This subject examines the historical development and contemporary politics of social policy in the United States. We will discuss the kinds of risks individuals face over a lifetime and why some are ameliorated by social policy while others are not (and how the U.S. is similar or different from other countries in this regard). We will examine the policymaking process in the U.S., why some alternatives are implemented and others abandoned, why some interests are privileged over others, and how the designs of policies can feed back and shape politics in a given policy area. Along the way we will examine interactions among political institutions, policy elites, the media, and the mass public.

Subject:
Political Science
Social Science
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Campbell, Andrea
Date Added:
01/01/2006
Understanding Media and Culture
Unrestricted Use
CC BY
Rating
0.0 stars

This book’s title tells its intent. It is written to help you understand media and culture. The media and culture are so much a part of our days that sometimes it is difficult to step back and appreciate and apprehend their great impact on our lives. The book’s title, and the book itself, begin with a focus squarely on media. Think of your typical day. If you are like many people, you wake to a digital alarm clock or perhaps your cell phone. Soon after waking, you likely have a routine that involves some media. Some people immediately check the cell phone for text messages. Others will turn on the computer and check Facebook, email, or websites. Some people read the newspaper. Others listen to music on an iPod or CD. Some people will turn on the television and watch a weather channel, cable news, or Sports Center. Heading to work or class, you may chat on a cell phone or listen to music. Your classes likely employ various types of media from course management software to PowerPoint presentations to DVDs to YouTube. You may return home and relax with video games, television, movies, more Facebook, or music. You connect with friends on campus and beyond with text messages or Facebook. And your day may end as you fall asleep to digital music. Media for most of us are entwined with almost every aspect of life and work. Understanding media will not only help you appreciate the role of media in your life but also help you be a more informed citizen, a more savvy consumer, and a more successful worker. Media influence all those aspects of life as well.

Subject:
Business and Communication
Communication
Material Type:
Textbook
Provider:
BCcampus
Provider Set:
BCcampus Faculty Reviewed Open Textbooks
Author:
Jack Lule
Date Added:
10/28/2014
Workshop I, Fall 2005
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CC BY-NC-SA
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0.0 stars

Provides an opportunity for a hands-on project development experience and emphasizes intellectual growth as well as the acquisition of technical skills. Students attend regular meetings to present and critique their work and discuss its implications. This course fulfills the first half of the Comparative Media Studies workshop sequence requirement for entering graduate students. The workshop sequence provides an opportunity for a creative, hands-on project development experience and emphasizes intellectual growth as well as the acquisition of technical skills. The course is designed to provide practical, hands-on experience to complement students' theoretical studies.

Subject:
Business and Communication
Communication
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Barrett, Edward
Date Added:
01/01/2005