The purpose of this course is to lead students in an exploration …
The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. You will learn where advertising fits in the Marketing Mix, also known as the four Ps: Product, Price, Place, and Promotion. Although some consider all promotion synonymous with advertising, you will learn the unique characteristics that separate advertising from other forms of promotional communication. You will revisit some familiar marketing concepts within a new framework, approaching the subject from the advertiserŐs perspective.
This course instructs students on how to develop technologies that help people …
This course instructs students on how to develop technologies that help people measure and communicate emotion, that respectfully read and that intelligently respond to emotion, and have internal mechanisms inspired by the useful roles emotions play.
Overview of airline management decision processes, with a focus on economic issues …
Overview of airline management decision processes, with a focus on economic issues and their relationship to operations planning models and decision support tools. Application of economic models of demand, pricing, costs, and supply to airline markets and networks. Examination of industry practice and emerging methods for fleet planning, route network design, scheduling, pricing and revenue management, with emphasis on the interactions between the components of airline management and profit objectives in competitive environments. Students participate in a competitive airline management simulation game as part of the subject requirements.
This class examines how and why twentieth-century Americans came to define the …
This class examines how and why twentieth-century Americans came to define the ŰĎgood lifeŰ through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance.
This book is designed to help us understand the many changes to …
This book is designed to help us understand the many changes to U.S. journalism and imagine new futures for it – futures in which it can serve as an even more useful tool for promoting a well-functioning society. But, before we can imagine new futures, we must take a step back and examine the institution of U.S. journalism through a critical and in-depth lens. This book aims to offer just that. It provides a conceptual foundation for understanding the development, logic, and practice of journalism in the United States; describes some of the key challenges, tensions, and opportunities it has faced, is facing, and will likely face; and offers guidance to help individuals develop the skills needed engage in impactful journalism.
This course presents real-world examples in which quantitative methods provide a significant …
This course presents real-world examples in which quantitative methods provide a significant competitive edge that has led to a first order impact on some of today's most important companies. We outline the competitive landscape and present the key quantitative methods that created the edge (data-mining, dynamic optimization, simulation), and discuss their impact.
This course covers the key quantitative methods of finance: financial econometrics and …
This course covers the key quantitative methods of finance: financial econometrics and statistical inference for financial applications; dynamic optimization; Monte Carlo simulation; stochastic (ItĺŞ) calculus. These techniques, along with their computer implementation, are covered in depth. Application areas include portfolio management, risk management, derivatives, and proprietary trading.
Explores how organizations can use system dynamics to achieve important goals. Student …
Explores how organizations can use system dynamics to achieve important goals. Student teams work with client managers to tackle the clients' most pressing issues. Students discuss experiences with their clients, and learn modeling and consulting skills they need to be effective. Focus on gaining practical insight from the system dynamics process. Projects are sponsored by diverse organizations from a range of industries and sizes from start-ups to the Fortune 500.
Develops facility with concepts, language, and analytical tools of economics. Covers microeconomics, …
Develops facility with concepts, language, and analytical tools of economics. Covers microeconomics, macroeconomics, and international trade and payments. Emphasizes integration of theory, data, and judgment in the analysis of corporate decisions and public policy, and in the assessment of changing US and international business environments. Restricted to Sloan Fellows. The fact of scarcity forces individuals, firms, and societies to choose among alternative uses -- or allocations -- of its limited resources. Accordingly, the first part of this summer course seeks to understand how economists model the choice process of individual consumers and firms, and how markets work to coordinate these choices. It also examines how well markets perform this function using the economist's criterion of market efficiency. Overall, this course focuses on microeconomics, with some topics from macroeconomics and international trade. It emphasizes the integration of theory, data, and judgment in the analysis of corporate decisions and public policy, and in the assessment of changing U.S. and international business environments.
For the communications course Argumentation or Argumentation and Debate. There is a …
For the communications course Argumentation or Argumentation and Debate.
There is a quote that has been passed down many years and is most recently accounted to P.T. Barnum, “There is a sucker born every minute.” Are you that sucker? If you were, would you like to be “reborn?” The goal of this book is to help you through that “birthing” process. Critical thinking and standing up for your ideas and making decisions are important in both your personal and professional life. How good are we at making the decision to marry? According to the Centers for Disease Control, there is one divorce in America every 36 seconds. That is nearly 2,400 every day. And professionally, the Wall Street Journal predicts the average person will have 7 careers in their lifetime. Critical thinking skills are crucial.
Critical thinking is a series learned skills. In each chapter of this book you will find a variety of skills that will help you improve your thinking and argumentative ability. As you improve, you will grow into a more confident person being more in charge of your world and the decisions you make.
Word version: https://asccc-oeri.org/wp-content/uploads/2020/06/Arguing-Using-Critical-Thinking-Word.docx
Table of Contents 1: Standing Up For Your Point Of View 2: Communicating An Argument 3: Clash 4: Claims 5: Building Your Case With Issues, Analysis And Contentions 6: Evidence 7: Reasoning 8: Validity Or Truth 9: Changing Beliefs, Attitudes and Behavior 10: Decision Making - Judging an Argument 11: Discovering, Examining and Improving Our Reality 12: The Foundations of Critical Thinking
An introduction to bargaining and negotiation in public, business, and legal settings. …
An introduction to bargaining and negotiation in public, business, and legal settings. Combines a "hands-on" skill-building orientation with a look at pertinent social theory. Strategy, communications, ethics, and institutional influences are examined as they influence the ability of actors to analyze problems, negotiate agreements, and resolve disputes in social, organizational, and political circumstances characterized by interdependent interests.
Overview: This lesson talks about the pros and cons of various banking …
Overview: This lesson talks about the pros and cons of various banking systems and talks more about using gold as a standard. [Banking, Money, Finance playlist: Lesson 18 of 24]
The primary audience for this book starts with students in Journalism 302: …
The primary audience for this book starts with students in Journalism 302: Infomania, a course we teach at the University of Kansas. When they take this class, these students usually are in their second or third semesters in the William Allen White School of Journalism and Mass Communications. They have varied career aspirations. A few of them want to be “traditional” journalists, writing for online news sites, magazines, or newspapers. Some of them want to be broadcast journalists. Many of them want to work in strategic communications, which encompasses public relations, advertising, marketing, and related fields.
This text addresses the challenges posed by various levels of project complexity …
This text addresses the challenges posed by various levels of project complexity by introducing an approach to profiling projects and discussing the implications to project management. The text provides an overview of project management and uses the industry standard definitions of the divisions of project management knowledge as described by the Project Management Institute (PMI) to provide grounding in traditional project management concepts. Additionally, students learn a technique developed by the authors to assess the complexity level of a project.
Chapter 1: Introduction to Project Management Chapter 2: Project Profiling Chapter 3: Project Phases and Organization Chapter 4: Understanding and Meeting Client Expectations Chapter 5: Working with People on Projects Chapter 6: Communication Technologies Chapter 7: Starting a Project Chapter 8: Project Time Management Chapter 9: Estimating and Managing Costs Chapter 10: Managing Project Quality Chapter 11: Managing Project Risk Chapter 12: Project Procurement and Closure
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