Updating search results...

Search Resources

682 Results

View
Selected filters:
  • Business and Communication
Advertising and Promotion (Business 306)
Unrestricted Use
CC BY
Rating
0.0 stars

The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. You will learn where advertising fits in the Marketing Mix, also known as the four Ps: Product, Price, Place, and Promotion. Although some consider all promotion synonymous with advertising, you will learn the unique characteristics that separate advertising from other forms of promotional communication. You will revisit some familiar marketing concepts within a new framework, approaching the subject from the advertiserŐs perspective.

Subject:
Business and Communication
Marketing
Material Type:
Activity/Lab
Full Course
Homework/Assignment
Reading
Syllabus
Provider:
The Saylor Foundation
Date Added:
10/22/2018
Affective Computing, Fall 2015
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This course instructs students on how to develop technologies that help people measure and communicate emotion, that respectfully read and that intelligently respond to emotion, and have internal mechanisms inspired by the useful roles emotions play.

Subject:
Business and Communication
Communication
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Rosalind W. Picard
Date Added:
04/25/2019
Airline Management, Spring 2006
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Overview of airline management decision processes, with a focus on economic issues and their relationship to operations planning models and decision support tools. Application of economic models of demand, pricing, costs, and supply to airline markets and networks. Examination of industry practice and emerging methods for fleet planning, route network design, scheduling, pricing and revenue management, with emphasis on the interactions between the components of airline management and profit objectives in competitive environments. Students participate in a competitive airline management simulation game as part of the subject requirements.

Subject:
Business and Communication
Management
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Belobaba, Peter
Date Added:
01/01/2006
American Consumer Culture, Fall 2007
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This class examines how and why twentieth-century Americans came to define the ‰ŰĎgood life‰Ű through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance.

Subject:
Arts and Humanities
Business and Communication
Economics
History
Marketing
Social Science
U.S. History
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Jacobs, Meg
Date Added:
01/01/2007
The American Journalism Handbook: Concepts, Issues, and Skills - 1st Ed
Conditional Remix & Share Permitted
CC BY-NC
Rating
0.0 stars

This book is designed to help us understand the many changes to U.S. journalism and imagine new futures for it – futures in which it can serve as an even more useful tool for promoting a well-functioning society. But, before we can imagine new futures, we must take a step back and examine the institution of U.S. journalism through a critical and in-depth lens. This book aims to offer just that. It provides a conceptual foundation for understanding the development, logic, and practice of journalism in the United States; describes some of the key challenges, tensions, and opportunities it has faced, is facing, and will likely face; and offers guidance to help individuals develop the skills needed engage in impactful journalism.

Subject:
Business and Communication
Journalism
Material Type:
Textbook
Author:
Rodrigo Zamith
Date Added:
10/26/2023
The Analytics Edge , Spring 2017
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This course presents real-world examples in which quantitative methods provide a significant competitive edge that has led to a first order impact on some of today's most important companies. We outline the competitive landscape and present the key quantitative methods that created the edge (data-mining, dynamic optimization, simulation), and discuss their impact.

Subject:
Business and Communication
Management
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Dimitris Bertsimas
Date Added:
04/25/2019
Analytics of Finance, Fall 2010
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This course covers the key quantitative methods of finance: financial econometrics and statistical inference for financial applications; dynamic optimization; Monte Carlo simulation; stochastic (ItĺŞ) calculus. These techniques, along with their computer implementation, are covered in depth. Application areas include portfolio management, risk management, derivatives, and proprietary trading.

Subject:
Business and Communication
Finance
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Kogan, Leonid
Date Added:
01/01/2009
Applications of System Dynamics, Spring 2004
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Explores how organizations can use system dynamics to achieve important goals. Student teams work with client managers to tackle the clients' most pressing issues. Students discuss experiences with their clients, and learn modeling and consulting skills they need to be effective. Focus on gaining practical insight from the system dynamics process. Projects are sponsored by diverse organizations from a range of industries and sizes from start-ups to the Fortune 500.

Subject:
Business and Communication
Management
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Hines, James
Date Added:
01/01/2004
Applied Economics for Managers, Summer 2004
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Develops facility with concepts, language, and analytical tools of economics. Covers microeconomics, macroeconomics, and international trade and payments. Emphasizes integration of theory, data, and judgment in the analysis of corporate decisions and public policy, and in the assessment of changing US and international business environments. Restricted to Sloan Fellows. The fact of scarcity forces individuals, firms, and societies to choose among alternative uses -- or allocations -- of its limited resources. Accordingly, the first part of this summer course seeks to understand how economists model the choice process of individual consumers and firms, and how markets work to coordinate these choices. It also examines how well markets perform this function using the economist's criterion of market efficiency. Overall, this course focuses on microeconomics, with some topics from macroeconomics and international trade. It emphasizes the integration of theory, data, and judgment in the analysis of corporate decisions and public policy, and in the assessment of changing U.S. and international business environments.

Subject:
Business and Communication
Economics
Finance
Management
Social Science
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Richards, Daniel
Date Added:
01/01/2004
Arguing Using Critical Thinking
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

For the communications course Argumentation or Argumentation and Debate.

There is a quote that has been passed down many years and is most recently accounted to P.T. Barnum, “There is a sucker born every minute.” Are you that sucker? If you were, would you like to be “reborn?” The goal of this book is to help you through that “birthing” process. Critical thinking and standing up for your ideas and making decisions are important in both your personal and professional life. How good are we at making the decision to marry? According to the Centers for Disease Control, there is one divorce in America every 36 seconds. That is nearly 2,400 every day. And professionally, the Wall Street Journal predicts the average person will have 7 careers in their lifetime. Critical thinking skills are crucial.

Critical thinking is a series learned skills. In each chapter of this book you will find a variety of skills that will help you improve your thinking and argumentative ability. As you improve, you will grow into a more confident person being more in charge of your world and the decisions you make.

Word version: https://asccc-oeri.org/wp-content/uploads/2020/06/Arguing-Using-Critical-Thinking-Word.docx

PDF: https://asccc-oeri.org/wp-content/uploads/2020/06/Arguing-Using-Critical-Thinking-PDF.pdf

Table of Contents
1: Standing Up For Your Point Of View
2: Communicating An Argument
3: Clash
4: Claims
5: Building Your Case With Issues, Analysis And Contentions
6: Evidence
7: Reasoning
8: Validity Or Truth
9: Changing Beliefs, Attitudes and Behavior
10: Decision Making - Judging an Argument
11: Discovering, Examining and Improving Our Reality
12: The Foundations of Critical Thinking

Subject:
Business and Communication
Communication
Material Type:
Textbook
Author:
Jim Marteney
Date Added:
07/09/2020
The Art and Science of Negotiation, Spring 2006
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

An introduction to bargaining and negotiation in public, business, and legal settings. Combines a "hands-on" skill-building orientation with a look at pertinent social theory. Strategy, communications, ethics, and institutional influences are examined as they influence the ability of actors to analyze problems, negotiate agreements, and resolve disputes in social, organizational, and political circumstances characterized by interdependent interests.

Subject:
Business and Communication
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Laws, David
Date Added:
01/01/2006
Banking, Money, Finance: How "Money" is Created in a Fractional Reserve Banking System.
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This lesson talks about how money is created in a fractional reserve banking system. [Banking, Money, Finance playlist: Lesson 4 of 24]

Subject:
Business and Communication
Economics
Finance
Social Science
Material Type:
Lecture
Provider:
Khan Academy
Provider Set:
Khan Academy
Author:
Khan, Salman
Date Added:
04/04/2019
Banking, Money, Finance: How "Money" is Created in a Fractional Reserve Banking System.
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This lesson talks about how money is created in a fractional reserve banking system. [Banking, Money, Finance playlist: Lesson 4 of 24]

Subject:
Business and Communication
Economics
Finance
Social Science
Material Type:
Lecture
Author:
Salman Khan
Date Added:
02/01/2019
Banking, Money, Finance: How Reserve Requirements Limit How Much Lending a Bank Can Do
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This lesson explains reserve requirements and how they limit how much lending a bank can do. [Banking, Money, Finance playlist: Lesson 8 of 24]

Subject:
Business and Communication
Economics
Finance
Social Science
Material Type:
Lecture
Author:
Salman Khan
Date Added:
06/21/2019
Banking, Money, Finance: Introduction to How Banks Make Money
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This lesson introduces the ways that banks make money. [Banking, Money, Finance playlist: Lesson 1 of 24]

Subject:
Business and Communication
Economics
Finance
Social Science
Material Type:
Lecture
Provider:
Khan Academy
Provider Set:
Khan Academy
Author:
Khan, Salman
Date Added:
04/04/2019
Banking, Money, Finance: Pros and Cons of Various Banking Systems
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Overview: This lesson talks about the pros and cons of various banking systems and talks more about using gold as a standard. [Banking, Money, Finance playlist: Lesson 18 of 24]

Subject:
Business and Communication
Economics
Finance
Social Science
Material Type:
Lecture
Author:
Salman Khan
Date Added:
06/21/2019
Be Credible
Conditional Remix & Share Permitted
CC BY-NC
Rating
0.0 stars

The primary audience for this book starts with students in Journalism 302: Infomania, a course we teach at the University of Kansas. When they take this class, these students usually are in their second or third semesters in the William Allen White School of Journalism and Mass Communications. They have varied career aspirations. A few of them want to be “traditional” journalists, writing for online news sites, magazines, or newspapers. Some of them want to be broadcast journalists. Many of them want to work in strategic communications, which encompasses public relations, advertising, marketing, and related fields.

Subject:
Business and Communication
Journalism
Material Type:
Textbook
Author:
Karna Younger
Peter Bobkowski
Date Added:
10/26/2023
Beginning Project Management
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This text addresses the challenges posed by various levels of project complexity by introducing an approach to profiling projects and discussing the implications to project management. The text provides an overview of project management and uses the industry standard definitions of the divisions of project management knowledge as described by the Project Management Institute (PMI) to provide grounding in traditional project management concepts. Additionally, students learn a technique developed by the authors to assess the complexity level of a project.

Chapter 1: Introduction to Project Management
Chapter 2: Project Profiling
Chapter 3: Project Phases and Organization
Chapter 4: Understanding and Meeting Client Expectations
Chapter 5: Working with People on Projects
Chapter 6: Communication Technologies
Chapter 7: Starting a Project
Chapter 8: Project Time Management
Chapter 9: Estimating and Managing Costs
Chapter 10: Managing Project Quality
Chapter 11: Managing Project Risk
Chapter 12: Project Procurement and Closure

Subject:
Business and Communication
Material Type:
Textbook
Author:
John M. Preston
Russell W. Darnall
Date Added:
08/06/2020