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  • LACC.CMKT 3003
Advertising and Promotion (Business 306)
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The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. You will learn where advertising fits in the Marketing Mix, also known as the four Ps: Product, Price, Place, and Promotion. Although some consider all promotion synonymous with advertising, you will learn the unique characteristics that separate advertising from other forms of promotional communication. You will revisit some familiar marketing concepts within a new framework, approaching the subject from the advertiserŐs perspective.

Subject:
Business and Communication
Marketing
Material Type:
Activity/Lab
Full Course
Homework/Assignment
Reading
Syllabus
Provider:
The Saylor Foundation
Date Added:
10/22/2018
American Consumer Culture, Fall 2007
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating

This class examines how and why twentieth-century Americans came to define the ‰ŰĎgood life‰Ű through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance.

Subject:
Arts and Humanities
Marketing
U.S. History
Economics
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Jacobs, Meg
Date Added:
01/01/2007
Core Concepts of Marketing
Unrestricted Use
CC BY
Rating

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

Subject:
Marketing
Material Type:
Full Course
Textbook
Author:
John Burnett
Date Added:
04/04/2019
Remix
Core Concepts of Marketing Review Rubric
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CC BY
Rating

This is a review of Core Concepts of Marketing: https://louis.oercommons.org/courses/core-concepts-of-marketing/view completed by Cassie Ditt, Assistant Professor of Marketing at McNeese State University.

Subject:
Marketing
Educational Technology
Material Type:
Textbook
Author:
Cassandra Ditt
Date Added:
08/08/2020
Remix
Marketing Principles Review Rubric
Unrestricted Use
CC BY
Rating

This is a review of Marketing Principles: https://louis.oercommons.org/courses/marketing-principles completed by Cassie Ditt, Assistant Professor of Marketing at McNeese State Univeristy.

Subject:
Marketing
Educational Technology
Material Type:
Textbook
Author:
Cassandra Ditt
Date Added:
08/08/2020
Remix
Online Marketing Essentials Review Rubric
Unrestricted Use
CC BY
Rating

This is a review of Online Marketing Essentials: https://louis.oercommons.org/courses/online-marketing-essentials/view completed by Cassie Ditt, Assistant Professor of Marketing at McNeese State University.

Subject:
Marketing
Educational Technology
Material Type:
Textbook
Author:
Cassandra Ditt
Date Added:
08/08/2020
Principles of Marketing
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CC BY-NC-SA
Rating

Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

Subject:
Business and Communication
Marketing
Public Relations
Material Type:
Textbook
Provider:
University of Minnesota
Provider Set:
University of Minnesota Libraries Publishing
Author:
Jeff Tanner
Mary Raymond
Date Added:
01/01/2010
Principles of Marketing (Business 203)
Unrestricted Use
CC BY
Rating

In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer. You will begin to ask, ŇWho is the consumer of goods and services?Ó What does the consumer need? What does the consumer want? Marketing is an understanding of how to communicate with the consumer.

Subject:
Business and Communication
Marketing
Material Type:
Activity/Lab
Full Course
Homework/Assignment
Reading
Syllabus
Provider:
The Saylor Foundation
Date Added:
10/22/2018
eMarketing: The Essential Guide to Marketing in a Digital World
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.

Other important updates include:

Expansion of the THINK section to better position itself as a platform for approaching the rest of the book and the marketing process overall.
Enormous improvements to the Market Research and Strategy chapters and the addition of a Content Strategy chapter.
New Usability Design chapter.
Expansion of the Video Marketing and Mobile chapters to reflect the growing importance of these areas in the digital landscape.

Subject:
Marketing
Material Type:
Textbook
Author:
Rob Stokes
Date Added:
04/24/2019