The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. You will learn where advertising fits in the Marketing Mix, also known as the four Ps: Product, Price, Place, and Promotion. Although some consider all promotion synonymous with advertising, you will learn the unique characteristics that separate advertising from other forms of promotional communication. You will revisit some familiar marketing concepts within a new framework, approaching the subject from the advertiserŐs perspective.
This class examines how and why twentieth-century Americans came to define the ŰĎgood lifeŰ through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance.
This syllabus is for the class MKTG 320: Marketing Principles at McNeese State University, which is the CMKT 3003: Marketing Principles—College / Upper Division course on the statewide common course matrix.
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.
This is a review of Core Concepts of Marketing: https://louis.oercommons.org/courses/core-concepts-of-marketing/view completed by Cassie Ditt, Assistant Professor of Marketing at McNeese State University.
This is a review of Marketing Principles: https://louis.oercommons.org/courses/marketing-principles completed by Cassie Ditt, Assistant Professor of Marketing at McNeese State Univeristy.
This is a review of Online Marketing Essentials: https://louis.oercommons.org/courses/online-marketing-essentials/view completed by Cassie Ditt, Assistant Professor of Marketing at McNeese State University.
Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer. You will begin to ask, ŇWho is the consumer of goods and services?Ó What does the consumer need? What does the consumer want? Marketing is an understanding of how to communicate with the consumer.
The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.
Other important updates include:
Expansion of the THINK section to better position itself as a platform for approaching the rest of the book and the marketing process overall.
Enormous improvements to the Market Research and Strategy chapters and the addition of a Content Strategy chapter.
New Usability Design chapter.
Expansion of the Video Marketing and Mobile chapters to reflect the growing importance of these areas in the digital landscape.