Everyday we are bombarded with the word "global" and encouraged to see globalization as the quintessential transformation of our age. But what exactly does "globalization" mean? How is it affecting the lives of people around the world, not only in economic, but social and cultural terms? How do contemporary changes compare with those from other historical periods? Are such changes positive, negative or simply inevitable? And, finally, how does the concept of the "global" itself shape our perceptions in ways that both help us understand the contemporary world and potentially distort it? This course begins by offering a brief overview of historical "world systems," including those centered in Asia as well as Europe. It explores the nature of contemporary transformations, including those in economics, media & information technologies, population flows, and consumer habits, not through abstractions but by focusing on the daily lives of people in various parts of the world. This course considers such topics as the day-to-day impact of computers in Silicon Valley and among Tibetan refugees; the dilemmas of factory workers in the US and rural Java; the attractions of Bombay cinema in Nigeria, the making of rap music in Japan, and the cultural complexities of immigrant life in France. This course seeks not only to understand the various forms globalization takes, but to understand its very different impacts world-wide.
Principles of Marketing teaches the experience and process of doing marketing—not just the vocabulary. It carries five dominant themes throughout to expose students to marketing in today’s environment:
1. Service-dominant logic—This textbook employs the term “offering” instead of the more traditional first P—product. That is because consumers don’t sacrifice value when alternating between a product
and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So, the fundamental focus is providing value throughout the value chain,
whether that value chain encompasses a product, a service, or both.
2. Sustainability—Increasingly, companies are interested in their impact on their local community as well as on the overall environment. This is often referred to as the “triple bottom line” of financial, social, and environmental performance.
3. Ethics and social responsibility—Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent
references to ethical situations throughout chapter coverage and end-of-chapter material in most chapters will encompass ethical situations.
4. Global coverage—Whether it is today’s price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry, and companies need strong global awareness. And today’s marketing professionals must understand the world in which they and their companies operate.
5. Metrics—Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about microtransactions, firms should now be more able to answer, “Was this marketing strategy really worth it?” and “What is the marketing ROI?” and finally, “What is this customer or set of customers worth to us over their lifetime?”
In this second edition, you’ll also find more emphasis on omnichannel marketing, social media in marketing, and the other components of the digital media revolution that are changing marketing so rapidly. Examples, videos, illustrations, and more reflect the latest in how marketing gets done.
This is a review of Marketing Principles: https://louis.oercommons.org/courses/marketing-principles completed by Cassie Ditt, Assistant Professor of Marketing at McNeese State Univeristy.
Introduces tools from strategy and economics to look systematically at marketing strategy. Topics include how to find profit opportunities, how to create competitive advantage, and how to challenge competitive advantage. Taught as a mix of cases and lectures. The course is aimed at helping you look at the entire marketing mix in light of the strategy of the firm. It will be most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers. Objectives 1. Identify, evaluate, and develop marketing strategies. 2. Evaluate a firm's opportunities. 3. Anticipate competitive dynamics. 4. Evaluate the sustainability of competitive advantages.
This data is supplied by the US Census Bureau. The simple home page offers statistics on sales, e-commerce retail sales, retail inventories, and historical retail trade. The data has been released monthly since 1951. There are links to related surveys.
Never before has it been so easy to access information; communicate with people all over the globe; and share articles, videos, photos, and all manner of media.
The Internet has led to an increasingly connected environment, and the growth of Internet usage has resulted in a declining distribution of traditional media: television, radio, newspapers, and magazines. Marketing in this connected environment and using that connectivity to market is eMarketing.
EMarketing embraces a wide range of strategies, but what underpins successful eMarketing is a user-centric and cohesive approach to these strategies.
This is a review of Online Marketing Essentials: https://louis.oercommons.org/courses/online-marketing-essentials/view completed by Cassie Ditt, Assistant Professor of Marketing at McNeese State University.
Introduces students to the theory, algorithms, and applications of optimization. The optimization methodologies include linear programming, network optimization, dynamic programming, integer programming, non-linear programming, and heuristics. Applications to logistics, manufacturing, transportation, E-commerce, project management, and finance.
The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.What makes someone successful in sales? Are great sales people born or made? Is there one magic selling process, or does the process change based on the business…or the customer? How can the selling process really come alive for students in the classroom? How do students learn how to sell for life, not just for a course? The Power of Selling by Kim Richmond answers these questions and makes the principles of selling come alive.Kim looks at the topic of selling through a different lens, and provides inspiration and ideas. The Power of Selling provides an exciting and interactive experience for both professors and students through the use of 4 unique elements:1. ContentThe content is based on the core selling tenets so instructors will find the familiar principles of selling. In addition, the impact of Sales 2.0 is addressed at every stage including how to use interactive tools such as Twitter, LinkedIn, Facebook, blogs, and wikis effectively.2. Selling UThe last section of each chapter is called Selling U. It applies the concepts covered in the chapter to a student’s job search. Selling U topics include how to think about yourself as a brand, how to create a powerful cover letter and resume, how to create your personal elevator pitch, how to use networking and informational interviews to get the word out about your brand, how to prepare and dress for an interview, and how to negotiate and accept the right job offer. What makes The Power of Selling different is that Selling U is integrated into every chapter, which makes this text the ultimate guide to selling yourself.3. Video ResourcesVideos are used throughout the book. Additional videos that are not included in the text are available for instructor use. Here are videos that are available:• Video Ride-alongs – One of the best ways to learn about sales is by going on ride-alongs. So every chapter starts with an exclusive feature called a Video Ride-along. These short videos feature seven different sales professionals – one that starts each chapter. Each one talks about how he or she applies one of the key concepts covered in the chapter in their job. These videos are designed to be “virtual ride-alongs” so the students can actually feel as though they are getting insights first hand from selling professionals.• The Power of Selling YouTube Channel here (youtube.com/thepowerofselling) - Over 50 videos are included featuring the sales professionals who are highlighted in the Video Ride-alongs. About half of the videos are used in the textbook. The balance are available for instructor use. Several are included in Video Learning Segments (see below). These videos are excellent resources for use in the classroom, exercises, and assignments.• Video Learning SegmentsIn addition to the traditional supplements of Instructor Manual, PowerPoints, and Test Bank, there are also Video Learning Segments. These are PowerPoint slides embedded with videos designed to supplement the course PowerPoints and focus on one concept, like an ethical dilemma, pre-call preparation, or effective presentations, how to use email effectively. Each segment includes slides, videos, discussion questions, or exercises.4. The Power of Selling LinkedIn Group. hereThis group was created on LinkedIn.com expressly as a resource for the faculty and students who use this textbook. The group includes sales professionals from across the country and from different industries. This is a great tool for faculty and students alike to network, participate in discussions, ask questions, and connect with “real world” selling professionals.Kim Richmond’s The Power of Selling is a fresh, interactive, and applied textbook intended for all introductory and sales, selling and salesmanship courses. If you’re ready to prepare your “students of selling” for all that lies ahead in their professional career—you’re ready for this book. Check it out.
Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
Marketing is a tool used by companies, organizations, and people to shape our perceptions and persuade us to change our behavior. The most effective marketing uses a well-designed strategy and a variety of techniques to alter how people think about and interact with the object in question. Less-effective marketing causes people to turn off, tune out, or not even notice. Why should you care about marketing? Marketing is an ever-present force in modern society, and it can work amazingly well to influence what we do and why we do it.
Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer. You will begin to ask, ŇWho is the consumer of goods and services?Ó What does the consumer need? What does the consumer want? Marketing is an understanding of how to communicate with the consumer.
Covers modern tools and methods for product design and development. The cornerstone is a project in which teams of management, engineering, and industrial design students conceive, design, and prototype a physical product. Class sessions employ cases and hands-on exercises to reinforce the key ideas. Topics include: product planning, identifying customer needs, concept generation, product architecture, industrial design, concept design, and design-for-manufacturing.
Workshop explores the integration of economic development and physical planning interventions to revitalize urban commercial districts. Covers: an overview of the causes of urban business district decline, revitalization challenges, and the strategies to address them; the planning tools used to understand and assess urban Main Streets from both physical design and economic development perspectives; and the policies, interventions, and investments used to foster urban commercial revitalization. Students apply the theories, tools and interventions discussed in class to preparing a formal neighborhood commercial revitalization plan for a client business district.
The purpose of this course is to: Introduce you to key marketing ideas and phenomena. Develop your skills in marketing analysis and planning. Provide you with a forum (both written and oral) for presenting and defending your own recommendations and critically examining and discussing those of others.Emphasis is on theory and practice that draws on market research, competitive analysis, and marketing science.
" This project-based course explores new design strategies for social interaction in the computer mediated world. Through weekly readings and design Assignments and Labs we will examine topics such as: Data-based portraiture Depicting growth, change and the passage of time Visualizing conversations, crowds, and networks Interfaces for the connected city Mobile social technologies The course emphasizes developing visual and interactive literacy. "
A project subject that teaches students how to create, carry out, interpret, and analyze a market research questionnaire. Emphasis on discovering market structure and segmentation, but students can pursue other project applications. Includes a user-oriented treatment of multivariate analysis (factor analysis, multidimensional scaling, conjoint and cluster analysis).
The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and management. Global forests are not only important because they provide a source of industrial raw material, but also because of the various other human needs they satisfy. A forest products marketer should have a basic understanding of the role that global forests play in society. Major societal trends are impacting the external environment within which the forest industry operates. We provide an overview of global forests and a brief description of the markets for the main categories of the forest industry.
Are you prepared to find strategic opportunities for sustainability-driven innovation within your business or organization? This engaging course will prepare you to do just that. BA 850 will give you the tools and practical experience needed to discern consumer and organizational needs related to sustainability, to create unique offerings to meet sustainability needs, and to develop innovative processes necessary to test and refine sustainable solutions.