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Computer Applications Moodle Course
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Moodle Net course associated with the textbook: https://louis.pressbooks.pub/computerapplications/

Welcome to the Computer Applications course. This course focuses on both theoretical knowledge and hands on application projects. The course will prepare students to not only utilize Microsoft Word, Excel, PowerPoint, and Access software, but will also to be able to translate this knowledge to other similar application software commonly used in industry. This course was created through Interactive OER for Dual Enrollment, a project led by LOUIS: The Louisiana Library Network (https://louislibraries.org) and funded with a $2 million Open Textbooks Pilot Program grant from the Department of Education. This project supports the extension of access to high-quality post-secondary opportunities to high school students across Louisiana and beyond. It features a collaboration between educational systems in Louisiana, the library community, Pressbooks, and workforce representatives to enable and enhance the delivery of open educational resources (OER) and interactive quiz and assessment elements for priority dual enrollment courses in Louisiana and nationally. Developed OER course materials are released under a license that permits their free use, reuse, modification and sharing with others. This includes a textbook and corresponding course available in Moodle and Canvas that can be imported to other platforms. For access/questions, contact Affordable Learning Louisiana (alearningla@laregents.edu). If you are adopting this resource, we would be glad to know of your use via this brief survey: https://survey.co1.qualtrics.com/jfe/form/SV_41Olbogjof6HUay

Subject:
Applied Science
Business and Communication
Computer Science
Material Type:
Full Course
Provider:
LOUIS: The Louisiana Library Network
Provider Set:
Interactive OER for Dual Enrollment Grant
Author:
Ann Williams
Brandy Burbante
Dennis Sigur
Jennifer Lavergne
Juana Moreno
Sudhir Trivedi
Date Added:
05/22/2024
Consumer Finance: Markets, Product Design, and FinTech (Spring 2018)
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CC BY-NC-SA
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This course provides a solid understanding of consumer decision-making and how new products and services are developed, especially given the rapid pace of innovation and regulatory change, to help students succeed in consumer finance today. Specific examples will be drawn from retirement saving products, credit cards, peer to peer lending, cryptocurrencies, and financial advising.

Subject:
Business and Communication
Marketing
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Jonathan Parker
Date Added:
04/25/2019
Core Concepts of Marketing
Unrestricted Use
CC BY
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Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

Subject:
Business and Communication
Marketing
Material Type:
Full Course
Textbook
Author:
John Burnett
Date Added:
04/04/2019
Core Principles of International Marketing
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CC BY-NC-SA
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CHAPTER 1
Chapter 1: Introduction to International Marketing
1.1 Defining Marketing
1.2 Defining International Marketing
1.3 The Motivation for International Marketing
1.4 Stages in International Marketing
1.5 Why International Marketing Matters
1.6 Challenges of Global Marketing
1.7 What is Globalization
1.8 The Globalization Debate
1.9 Standardization and Customization

CHAPTER 2
Chapter 2: International Business and Trade
2.1 International Trade
2.2 International Economic Cooperation among Nations
2.3 Understanding Tariffs
2.4 Regional Economic Integration
2.5 The United Nations and the Impact on Trade
2.6 Trade Controversies
2.7 Foreign Direct Investment

CHAPTER 3
Chapter 3: Social and Cultural Environment
3.1 Factors Shaping the Global Marketing Environment
3.2 The Social and Cultural Environment
3.3 Importance of Culture on Markets
3.4 What is Culture
3.5 Describing Culture
3.6 Marketing Across Cultures

CHAPTER 4
Chapter 4: The Economic and Political Environment
4.1 The Economic Environment
4.2 The Political Environment
4.3 Political Risk
4.4 Legal Risk

CHAPTER 5
Chapter 5: Economic Development in the World
5.1 World Economies
5.2 Classifying World Economies
5.3 Understanding the Developed World
5.4 The Developing World
5.5 Emerging Markets

CHAPTER 6
Chapter 6: Global Market Planning
6.1 Measuring Market Attractiveness
6.2 Global Market Opportunity Assessment - PESTEL Analysis
6.3 Global Market Opportunity Assessment - CAGE Analysis
6.4 Global Market Opportunity Assessment - Scenario Planning and Analysis
6.5 Selecting the Countries to Enter
6.6 Global Market Segmentation
6.7 Using Demographics to Guide Global Marketing Strategy
6.8 Target Market Selection
6.9 Basics of Positioning
6.10 Global Positioning

CHAPTER 7
Chapter 7: Global Market Entry Modes
7.1 International Entry Modes
7.2 Exporting
7.3 Licensing
7.4 Franchising
7.5 Contract Manufacturing
7.6 Joint Ventures

CHAPTER 8
Chapter 8: Global Products
8.1 Global Product Development
8.2 Global Products and Services
8.3 Product Adaptation Decisions
8.4 Global Innovation
8.5 Global Innovation at the BOP

CHAPTER 9
Chapter 9: Global Branding
9.1 Formulating a Global Brand Strategy
9.2 Global Branding
9.3 Global Brand Structures
9.4 Determinants of Global Brand Structure
9.5 Managing Key Strategic Brands

CHAPTER 10
Chapter 10: Global Channels and Supply Chains
10.1 Basics of Distribution Channels
10.2 Global Supply Chains
10.3 Global Sourcing and Distribution
10.4 Organizing The Channel

CHAPTER 11
Chapter 11: Global Promotions
11.1 Changes in Promotion
11.2 Global Communication Platform
11.3 Global Communication Strategies

CHAPTER 12
Chapter 12: Global Pricing
12.1 Basics of Pricing
12.2 Introduction to Global Pricing
12.3 Global Pricing Approaches
12.4 Currency Fluctuations and Global Pricing
12.5 Tariffs and Global Pricing
12.6 Quotas and Dumping

CHAPTER 13
Chapter 13: The International Marketing Plan
13.1 Marketing Plan Basics
13.2 Writing the International Marketing Plan

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Author:
Babu John Mariadoss
Date Added:
01/15/2021
Corporate Communication (Business 210)
Unrestricted Use
CC BY
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The introduction of Business Communication for Success, the textbook used throughout this course, notes that Ň[E]ffective communication takes preparation, practice, and persistence. There are many ways to learn communication skills; the school of experience, or Ôhard knocks,Ő is one of them. But in the business environment, a ÔknockŐ (or lesson learned) may come at the expense of your credibility through a blown presentation to a client.Ó Effective communication skills are a prerequisite for succeeding in business. Communication tools and activities connect people within and beyond the organization in order to establish the businessŐs place in the corporate community and the social community, and as a result, that communication needs to be consistent, effective, and customized for the business to prosper. Business Communication for Success provides theories and practical information that represent the heart of this course, while additional resources are included to expand or pose alternatives to the approaches chosen in the textbook. You will receive maximum benefits from this course if you complete the readings first and then use the additional resources to fill in the blanks and/or reconsider the topics in the textbook.

Subject:
Business and Communication
Communication
Management
Material Type:
Activity/Lab
Full Course
Homework/Assignment
Reading
Syllabus
Provider:
The Saylor Foundation
Date Added:
10/22/2018
Corporate Finance for Health Care Administrators
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CC BY-NC-SA
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HMP 607 is the third in a three-course sequence intended to impart to generalist administrators the knowledge of finance and accounting necessary to manage health care organizations. The first course, HMP 608, covers financial accounting. The second course, HMP 606, focuses on managerial accounting topics. This third course concentrates on corporate finance topics. It aims to impart an understanding of how finance theory and practice can inform the decision-making of the health care firm. As such, HMP 607 is most appropriately considered a corporate finance course, as opposed to a course in financial markets. In addition, it will integrate corporate finance and accounting theories, institutional knowledge of health care finance, and applications to specific problems.

Subject:
Accounting
Business and Communication
Finance
Material Type:
Full Course
Author:
Jack Wheeler
Date Added:
01/04/2019
Corporate Governance
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CC BY-NC-SA
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The tug of war between individual freedom and institutional power is a continuing theme of history. Early on, the focus was on the church; more recently, it is was on the civil state. Today, the debate is about making corporate power compatible with the needs of a democratic society. The modern corporation has not only created untold wealth and given individuals the opportunity to express their genius and develop their talents but also has imposed costs on individuals and society. How to encourage the liberation of individual energy without inflicting unacceptable costs on individuals and society, therefore, has emerged as a key challenge.

Table of Contents
Chapter 1: Corporate Governance: Linking Corporations and Society
Chapter 2: Governance and Accountability
Chapter 3: The Board of Directors: Role and Composition
Chapter 4: Recent U.S. Governance Reforms
Chapter 5: CEO Selection and Succession Planning
Chapter 6: Oversight, Compliance, and Risk Management
Chapter 7: The Board's Role in Strategy Development
Chapter 8: CEO Performance Evaluation and Executive Compensation
Chapter 9: Responding to External Pressures and Unforeseen Events
Chapter 10: Creating a High-Performance Board
Chapter 11: Epilogue: The Future of Corporate Governance

Subject:
Business and Communication
Material Type:
Textbook
Provider:
The Saylor Foundation
Provider Set:
Saylor Textbooks
Author:
Cornelis de Kluyver
Date Added:
04/24/2019
Crawford Automation – A Guided Application of Structured Problem Solving
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CC BY-NC-SA
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This is a multimedia-enabled case in which students will be guided, by an industry expert, to apply structured problem-solving that addresses a typical supply chain problem, missing parts. What first appears as the issue may be a symptom of a root cause(s). The case utilizes videos, data files for analytics, audio recording, and videogame-style exercises to find the missing box of parts. The case is a collaboration between the Conestoga Centre for Supply Chain Innovation and ATS Automation and utilizes the ATS Business Model (ABM) approach to identifying and solving root causes. The case can be used in any Continuous Improvement course or program for either Business or Engineering students.

Subject:
Applied Science
Business and Communication
Engineering
Material Type:
Textbook
Provider:
eCampusOntario
Author:
Kevin Hollis
Laurie Turnbull
Stephen Thomson;
Date Added:
10/26/2023
Creating Cultural Competence
Unrestricted Use
CC BY
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This book was written to provide an introduction to cultural competence. The book is broken into video chapters that focus on the five developmental orientations of cultural competence, based on the Intercultural Development Inventory (IDI). The videos utilize voices of how students define and create cultural competence in their communities. These videos are appropriate for high school and college campus initiatives and classes, organization, and community trainings.

VIDEO 1: What is Cultural Competence?
VIDEO 2: Cultural Competence in Denial and Polarization
VIDEO 3: Cultural Competence in Minimization
VIDEO 4: Cultural Competence in Acceptance and Adaptation
VIDEO 5: Becoming Culturally Competent

Subject:
Business and Communication
Communication
Material Type:
Activity/Lab
Module
Author:
Jacquelyn Wiersma-Mosley
Margaret Miller Butcher
Date Added:
10/25/2021
Creating Intercultural Communication Competence
Unrestricted Use
CC BY
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Examines intercultural communication, including cultural patterns, verbal and nonverbal communication codes and their practical application in today's diverse society.

Chapter 1 - Foundations of Culture
Chapter 2 - Understanding Cultural Identity
Chapter 3 - Social Construction of Cultural Identity
Chapter 4 - Cultural Biases
Chapter 5 - Taxonomies of Cultural Patterns
Chapter 6 - Understanding Intercultural Communication
Chapter 7 - Intercultural Communication Competence
Chapter 8 - Striving for Engaged and Effective Intercultural Communication

Subject:
Business and Communication
Communication
Material Type:
Textbook
Provider:
College of the Canyons
Author:
Tammera Stokes Rice
Date Added:
04/30/2020
Crisis Communication
Unrestricted Use
CC BY
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0.0 stars

Crisis communication is one of the many specialized areas or functions of public relations. This course will specifically focus on the use of crisis communication to protect and defend a company or organization facing a problem or challenge that threatens to harm its brand or reputation. As a sudden and unexpected serious event, a crisis can fall into four categories: acts of God, mechanical problems, human error, and management decision or indecision. You may recall examples of crisis in news media coverage of killer earthquakes and tsunamis, grounded airplanes, stranded cruise ship passengers, and senior government officials or CEOs who are fired or asked to resign following adulterous affairs. If you want to learn to become a professional public relations specialist, it is important to have a basic understanding of the important role public relations has in helping guide a company or organization through a crisis or serious event.

Subject:
Business and Communication
Communication
Material Type:
Full Course
Provider:
The Saylor Foundation
Provider Set:
Saylor Academy Professional Development
Date Added:
09/07/2018
Critical Employment, Ethical, and Legal Scenarios in Human Resource Development
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CC BY-NC-SA
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This book provides mini-cases for HRD and other disciplines to use for engaging students in incident discussions. Exploring ways to solve problems and make decisions about situations that occur at work.

Table of Contents:

I. Main Body
Criteria for Case Scenario Analysis
Topic 1: Professional Responsibility and Relationships Between Career Development Professionals and clients
Topic 2: Providing Career Services Online
Topic 3: Using Technology and Social Media in Human Resource and Workforce Development (HRWD)
Topic 4: Supervising, Training, and Teaching Employees
Topic 5: Ethics of Mentoring
Topic 6: All Employees’ Access to Career Development, Training and Development, and Organization Development Activities
Topic 7: Power and Privilege Dynamics
Topic 8: Authenticity of Allies
Topic 9: Ethics of Career Development and Training and Development Assessments
Topic 10: Protected Class Bias
Topic 11: Covert Conditioning of Girls/Women Away from Male Dominated Fields
Topic 12: Educational Opportunity Bias
Topic 13: Occupational Segregation and Promotional Ceilings
Topic 14: Confidentiality
Topic 15: Diversity, Equity, and Inclusion (DEI)
Topic 16: Artificial Intelligence (AI) and HRD

Access also available here: https://uark.pressbooks.pub/chbanks/

Subject:
Business and Communication
Management
Material Type:
Textbook
Author:
Claretha Hughes
Date Added:
12/03/2020
Critical Employment, Ethical, and Legal Scenarios in Human Resource Development
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This book provides mini-cases for HRD and other disciplines to use for engaging students in incident discussions. Exploring ways to solve problems and make decisions about situations that occur at work.

Subject:
Business and Communication
Management
Material Type:
Textbook
Provider:
University of Arkansas
Author:
Claretha Hughes
Date Added:
10/26/2023
Cross-Cultural Leadership, Fall 2004
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CC BY-NC-SA
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Opportunity for group study by graduate students on current topics related to management not otherwise included in curriculum.

Subject:
Business and Communication
Management
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Bentley, Patricia Peterson
Date Added:
01/01/2004
Data Analysis: Visualization and Dashboard Design
Conditional Remix & Share Permitted
CC BY-NC-SA
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Struggling with data at work? Wasting valuable time working in multiple spreadsheets to gain an overview of your business? Find it hard to gain sharp insights from piles of data on your desktop?

If you are looking to enhance your efficiency in the office and improve your performance by making sense of data faster and smarter, then this advanced data analysis course is for you.

If you have already sharpened your spreadsheet skills in Data Analysis: Take It to the MAX(), this course will help you dig deeper. You will learn advanced techniques for robust data analysis in a business environment. This course covers the main tasks required from data analysts today, including importing, summarizing, interpreting, analyzing and visualizing data. It aims to equip you with the tools that will enable you to be an independent data analyst. Most techniques will be taught in Excel with add-ons and free tools available online. We encourage you to use your own data in this course but if not available, the course team can provide.

These course materials are part of an online course of TU Delft. Do you want to experience an active exchange of information between academic staff and students? Then join the community of online learners and enroll in this MOOC. This course is part of the Data Analysis XSeries.

Subject:
Applied Science
Business and Communication
Engineering
Material Type:
Full Course
Provider:
Delft University of Technology
Provider Set:
Delft University OpenCourseWare
Author:
Dr. Felienne Hermans
Date Added:
04/25/2019
The Data Journalism Handbook
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CC BY-SA
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When you combine the sheer scale and range of digital information now available with a journalist’s "nose for news" and her ability to tell a compelling story, a new world of possibility opens up. With The Data Journalism Handbook, you’ll explore the potential, limits, and applied uses of this new and fascinating field.

This valuable handbook has attracted scores of contributors since the European Journalism Centre and the Open Knowledge Foundation launched the project at MozFest 2011. Through a collection of tips and techniques from leading journalists, professors, software developers, and data analysts, you’ll learn how data can be either the source of data journalism or a tool with which the story is told—or both.

Subject:
Business and Communication
Journalism
Material Type:
Textbook
Provider:
University of Bath
Author:
Jonathan Gray
Liliana Bounegru
Lucy Chambers
Date Added:
10/26/2023
The Data Journalism Handbook
Conditional Remix & Share Permitted
CC BY-SA
Rating
0.0 stars

When you combine the sheer scale and range of digital information now available with a journalist’s "nose for news" and her ability to tell a compelling story, a new world of possibility opens up. With The Data Journalism Handbook, you’ll explore the potential, limits, and applied uses of this new and fascinating field.

This valuable handbook has attracted scores of contributors since the European Journalism Centre and the Open Knowledge Foundation launched the project at MozFest 2011. Through a collection of tips and techniques from leading journalists, professors, software developers, and data analysts, you’ll learn how data can be either the source of data journalism or a tool with which the story is told—or both.

Table of Contents
Preface

Chapter 1: Introduction
Chapter 2: In The Newsroom
Chapter 3: Case Studies
Chapter 4: Getting Data
Chapter 5: Understanding Data
Chapter 6: Delivering Data

Subject:
Business and Communication
Journalism
Material Type:
Textbook
Author:
Jonathan Gray
Lucy Chambers
Date Added:
06/12/2020
Data, Models, and Decisions, Fall 2014
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CC BY-NC-SA
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This course is designed to introduce first-year Sloan MBA students to the fundamental techniques of using data. In particular, the course focuses on various ways of modeling, or thinking structurally about decision problems in order to make informed management decisions.

Subject:
Business and Communication
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Freund, Robert
Rudin, Cynthia
Vielma, Juan Pablo
Date Added:
01/01/2014
Decision Making in Large Scale Systems, Spring 2004
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CC BY-NC-SA
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Introduction to the theory and application of large-scale dynamic programming. Markov decision processes. Dynamic programming algorithms. Simulation-based algorithms. Theory and algorithms for value function approximation. Policy search methods. Games. Applications in areas such as dynamic resource allocation, finance and queueing networks, among others.

Subject:
Business and Communication
Finance
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Pucci De Farias, Daniela
Date Added:
01/01/2004
Designing and Leading the Entrepreneurial Organization, Spring 2003
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CC BY-NC-SA
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0.0 stars

To build a high-growth, sustainable firm, an entrepreneur must know how to locate and recruit talented people and how to manage and retain them. Subject focuses on building, running, and growing an organization. Students examine three central themes: how to think analytically about designing organizational systems; how leaders, especially founders, play a critical role in shaping an organization's culture; and how to build a successful organization for the long-term. Through a series of cases, lectures, and readings, students address the principles of organizational architecture, group behavior and performance, interpersonal influence, leadership and motivation in entrepreneurial settings. Students develop competencies in organizational design, human resources management, and organizational behavior in the context of a new, small firm. This subject is about building, running, and growing an organization. Subject has four central themes: How to think analytically about designing organizational systems How leaders, especially founders, play a critical role in shaping an organization's culture What really needs to be done to build a successful organization for the long-term and What one can do to improve the likelihood of personal success. Not a survey of entrepreneurship or leadership; subject addresses the principles of organizational architecture, group behavior and performance, interpersonal influence, leadership and motivation in entrepreneurial settings. Through a series of cases, lectures, readings and exercises students develop competencies in organizational design, human resources management, leadership and organizational behavior in the context of a new, small firm.

Subject:
Applied Science
Architecture and Design
Business and Communication
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Burton, M. Diane
Date Added:
01/01/2003