American Government is designed to meet the scope and sequence requirements of the single-semester American government course. This title includes innovative features designed to enhance student learning, including Insider Perspective features and a Get Connected Module that shows students how they can get engaged in the political process. The book provides an important opportunity for students to learn the core concepts of American government and understand how those concepts apply to their lives and the world around them. American Government includes updated information on the 2016 presidential election.Senior Contributing AuthorsGlen Krutz (Content Lead), University of OklahomaSylvie Waskiewicz, PhD (Lead Editor)

This book is designed to help us understand the many changes to U.S. journalism and imagine new futures for it – futures in which it can serve as an even more useful tool for promoting a well-functioning society. But, before we can imagine new futures, we must take a step back and examine the institution of U.S. journalism through a critical and in-depth lens. This book aims to offer just that. It provides a conceptual foundation for understanding the development, logic, and practice of journalism in the United States; describes some of the key challenges, tensions, and opportunities it has faced, is facing, and will likely face; and offers guidance to help individuals develop the skills needed engage in impactful journalism.

The primary audience for this book starts with students in Journalism 302: Infomania, a course we teach at the University of Kansas. When they take this class, these students usually are in their second or third semesters in the William Allen White School of Journalism and Mass Communications. They have varied career aspirations. A few of them want to be “traditional” journalists, writing for online news sites, magazines, or newspapers. Some of them want to be broadcast journalists. Many of them want to work in strategic communications, which encompasses public relations, advertising, marketing, and related fields.

This Composition Reader is an edited, curated collection of OER material for you to use as you see fit in your course.  It consists of personal essays, literature, video and audio files, web writing, and long-form journalism.

When you combine the sheer scale and range of digital information now available with a journalist’s "nose for news" and her ability to tell a compelling story, a new world of possibility opens up. With The Data Journalism Handbook, you’ll explore the potential, limits, and applied uses of this new and fascinating field.

This valuable handbook has attracted scores of contributors since the European Journalism Centre and the Open Knowledge Foundation launched the project at MozFest 2011. Through a collection of tips and techniques from leading journalists, professors, software developers, and data analysts, you’ll learn how data can be either the source of data journalism or a tool with which the story is told—or both.

When you combine the sheer scale and range of digital information now available with a journalist’s "nose for news" and her ability to tell a compelling story, a new world of possibility opens up. With The Data Journalism Handbook, you’ll explore the potential, limits, and applied uses of this new and fascinating field.

This valuable handbook has attracted scores of contributors since the European Journalism Centre and the Open Knowledge Foundation launched the project at MozFest 2011. Through a collection of tips and techniques from leading journalists, professors, software developers, and data analysts, you’ll learn how data can be either the source of data journalism or a tool with which the story is told—or both.

Table of Contents
Preface

Chapter 1: Introduction
Chapter 2: In The Newsroom
Chapter 3: Case Studies
Chapter 4: Getting Data
Chapter 5: Understanding Data
Chapter 6: Delivering Data

This course examines systematically, and comparatively, great and middle power military interventions, and candidate military interventions, into civil wars from the 1990s to the present. These civil wars did not easily fit into the traditional category of vital interest. These interventions may therefore tell us something about broad trends in international politics including the nature of unipolarity, the erosion of sovereignty, the security implications of globalization, and the nature of modern western military power.

International journalism is crucial to our understanding of the world beyond our own borders. This book is designed to explain key theories and concepts that allow us to understand the general practice of journalism around the world, and to illustrate some of the challenges that arise from practicing journalism in those contexts. It begins by providing a theoretical foundation that helps us understand why international journalism matters and the key forces that shape what it looks like; highlights some of the key challenges to bearing witness to developments, sourcing information, and simply doing 'the job' of journalism; and describes important similarities and differences in how journalism is imagined and performed in different regions of the world.

This textbook was created for beginning narrative journalists exploring the craft. It is inspired by the Narrative Journalism course (JASS/COMP/ENGL 310) at the University of Michigan-Dearborn, and it is intended to be used as a guide and handbook. It is structured around the five elements of fiction, and provides both instruction and student examples of various narrative journalism projects.

The topics for these six new modules were chosen after extensive consultation with our undergraduate faculty members.

The teaching that takes place in these modules is of two kinds:

Technical training that can be returned to several times over the space of a journalism curriculum so that learning outputs are reinforced.
Areas in which our students present the greatest divergence in competency—for example, some students enter university with solid numeracy skills, while others are unable to calculate a percentage change. Given the unevenness of knowledge from one student to the next, we concluded that the most effective and efficient way for students to learn these skills was at their own pace through self-paced and interactive online learning modules, rather than simply being expected to keep up with their peers in a lecture hall or lab.
These six modules can be used as stand-alone learning objects, or provided as a “set” of modules to enhance an introductory level course provided as a hybrid model. Each of the modules’ primary topics will be addressed in three to five minute videos that situate the learning outcomes in the journalism context. In each case, the end of the video begins a formative, self-assessment phase by asking the student to problem solve. Next, multiple-choices and true-false quizzes deliver more formative assessment, offering tips and full solution options.

Modules cover:

1) Grammar and Syntax
2) Analytics for Journalism
3) Front-end Development for Journalists
4) Spreadsheets for Journalists
5) Math for Journalists
6) INews

Launch! Advertising and Promotion in Real Time is the first free, open source text for advertising and marketing classes. A new alternative to introductory texts that can cost into three figures and provide information that is extraneous or outdated, Launch! offers a basic text at no cost to students. Instead, we generate revenue through individually priced materials such as discretionary hard copies of the text (for those of you who still like to mark up your book the old-fashioned way), study guides, podcasts and streaming interviews (à la iTunes), user-generated content, advertising sales, and corporate sponsorship. There’s something else that’s really unique and cool about Launch! Welcome to the first advertising textbook written in partnership with a real-life advertising agency. It’s fine to talk about ad campaigns from the past, but we’d rather hear about one from the horse’s mouth—while it’s still happening. We’re going to teach you about the ad biz the way you’ll learn it if you choose to make it your career (and we hope you do). None of that shiny, happy, “talking heads” stuff; we’re going to take the gloves off and show you how a campaign works (and sometimes doesn’t) from the vantage point of the people who have to do it every day. Prepare to Launch!

Table of Contents
Chapter 1: Meet SS+K: A Real Agency Pitches a Real Client
Chapter 2: A User's Manual: Advertising, Promotion, and Marketing Essentials
Chapter 3: Advertising and Society
Chapter 4: Consumers and the Communications Process: SS+K Gets to Know Its Consumers
Chapter 5: Know Your Audience: SS+K Learns All About msnbc.com, Inside and Out
Chapter 6: Segment, Target, and Position Your Audience: SS+K Identifies the Most Valuable News Consumer
Chapter 7: Decide What You Can Afford to Say: msnbc.com Sets the Budget
Chapter 8: Create a Strategy: SS+K Puts Its Research to Use as the Agency Creates the Brief
Chapter 9: Choose Your Communication Weapons: SS+K Decides Upon a Creative Strategy and Media Tactics
Chapter 10: Plan and Buy Media: SS+K Chooses the Right Media for the Client's New Branding Message
Chapter 11: Execute on All Platforms: SS+K Goes into Production Overdrive
Chapter 12: Make the Message Sell: SS+K Ensures that All Components Tell the Brand Story
Chapter 13: Launch! msnbc.com's First-Ever Branding Campaign
Chapter 14: ROI: msnbc.com Decides if the Campaign Worked

Launch! Advertising and Promotion in Real Time is the first free, open source text for advertising and marketing classes. A new alternative to introductory texts that can cost into three figures and provide information that is extraneous or outdated, Launch! offers a basic text at no cost to students. Instead, we generate revenue through individually priced materials such as discretionary hard copies of the text (for those of you who still like to mark up your book the old-fashioned way), study guides, podcasts and streaming interviews (à la iTunes), user-generated content, advertising sales, and corporate sponsorship. There’s something else that’s really unique and cool about Launch! Welcome to the first advertising textbook written in partnership with a real-life advertising agency. It’s fine to talk about ad campaigns from the past, but we’d rather hear about one from the horse’s mouth—while it’s still happening. We’re going to teach you about the ad biz the way you’ll learn it if you choose to make it your career (and we hope you do). None of that shiny, happy, “talking heads” stuff; we’re going to take the gloves off and show you how a campaign works (and sometimes doesn’t) from the vantage point of the people who have to do it every day. Prepare to Launch!

This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors.

This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors.

Media, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass communication terms and concepts including "digital culture." It discusses various media platforms and how they are evolving as Information and Communication Technologies change.

This book has been peer-reviewed by 6 subject experts and is now available for adoption or adaptation. If you plan to adopt or adapt this open textbook, please let us know by filling out our adoption form (https://docs.google.com/forms/d/e/1FAIpQLSdIj_Te3hiuJL7cKaofhhUHuDz3_hlVXg6Wg1IPcDZoH2pRrg/viewform?usp=sf_link).

You can view the book's Review Statement (https://press.rebus.community/mscy/back-matter/review-statement/) for more information about reviewers and the review process. An Accessibility Assessment (https://press.rebus.community/mscy/back-matter/accessibility-assessment/) for this is book has also been prepared to see how this book meets accessibility standards.

Media, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass communication terms and concepts including "digital culture." It discusses various media platforms and how they are evolving as Information and Communication Technologies change.

This book has been peer-reviewed by 6 subject experts and is now available for adoption or adaptation. If you plan to adopt or adapt this open textbook, please let us know by filling out our adoption form (https://docs.google.com/forms/d/e/1FAIpQLSdIj_Te3hiuJL7cKaofhhUHuDz3_hlVXg6Wg1IPcDZoH2pRrg/viewform?usp=sf_link).

You can view the book's Review Statement (https://press.rebus.community/mscy/back-matter/review-statement/) for more information about reviewers and the review process. An Accessibility Assessment (https://press.rebus.community/mscy/back-matter/accessibility-assessment/) for this is book has also been prepared to see how this book meets accessibility standards.

Media Studies 101 is the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We have constructed this text so it can be read in a number of ways. You may wish to follow the structured order of 'chapters' like you would in a traditional printed textbook. Each section builds on and refers back to previous sections to build up your knowledge and skills. Alternatively, you may want to go straight to the section you are interested in -- links will help guide you back to definitions and key ideas if you need to refresh your knowledge or understand a new concept.

Develop skills as science communicators through projects and analysis of theoretical principles. Case studies explore the emergence of popular science communication over the past two centuries and consider the relationships among authors, audiences and media. Project topics are identified early in the term and students work with MIT Museum staff. Projects may include physical exhibits, practical demonstrations, or scripts for public programs.