Recognizing that a course in economics may seem daunting to some students, we have tried to make the writing clear and engaging. Clarity comes in part from the intuitive presentation style, but we have also integrated a number of pedagogical features that we believe make learning economic concepts and principles easier and more fun. These features are very student-focused. The chapters themselves are written using a “modular” format. In particular, chapters generally consist of three main content sections that break down a particular topic into manageable parts. Each content section contains not only an exposition of the material at hand but also learning objectives, summaries, examples, and problems. Each chapter is introduced with a story to motivate the material and each chapter ends with a wrap-up and additional problems. Our goal is to encourage active learning by including many examples and many problems of different types.
This textbook teaches management principles to tomorrow’s business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership.
This book's modular format easily maps to a POLC course organization (Planning, Organizing, Leading, and Controlling, attributed to Henri Fayol (1949, General and industrial management. London. Pitman Publishing company), and suits the needs of most undergraduate or graduate course in Principles of Management.
Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
Have you ever had trouble teaching the various topics of social psychology and fitting them together to form a coherent field? Dr. Stangor felt like he was presenting a laundry list of ideas, research studies, and phenomena, rather than an integrated set of principles and knowledge. He wondered how his students could be expected to remember and understand the many phenomena that social psychologists study? How could they tell what was most important? It was then that he realized a fresh approach to a Social Psychology textbook was needed to structure and integrate student learning; thus, Principles of Social Psychology was born. This textbook is based on a critical thinking approach, and its aim is to get students thinking actively and conceptually Đ with a greater focus on the forest than the trees. Yes, there are right and wrong answers, but the answers are not the only thing. What is perhaps even more important is how students get to the answers Đ the thinking process itself. To help students better grasp the big picture of social psychology, and to provide you with a theme that you can use to organize your lectures, Dr. Stangor's text has a consistent pedagogy across the chapters.
In a world that is becoming more virtual, more global, and more complex, the project manager's ability to function in this environment becomes critical to the success of the project. Project Management from Simple to Complex explores project management within this complex, virtual, and global environment.
This is not a standard textbook that was adapted to the new publishing paradigm but was designed from the beginning to utilize its capabilities. The book is written in collaboration by an expert in Project Management—Russell Darnall—and an expert in writing instructional texts and using technology for communicating online—John Preston—to create a unique learning environment that prepares students to manage projects in a global, multicultural, and online environment.
Project Management from Simple to Complex features a new model for managing projects, as well as, exploration into the personal dynamics of project management and the role those dynamics play in project outcomes.
Social Problems: Continuity and Change by Steve Barkan is a realistic but motivating look at the many issues that are facing our society today. As this book’s subtitle, Continuity and Change, implies, social problems are persistent, but they have also improved in the past and can be improved in the present and future, provided that our nation has the wisdom and will to address them.
It is easy for students to read a social problems textbook and come away feeling frustrated by the enormity of the many social problems facing us today. Social Problems: Continuity and Change certainly does not minimize the persistence of social problems, but neither does it overlook the possibilities for change offered by social research and by the activities of everyday citizens working to make a difference. Readers of Steve Barkan’s book will find many examples of how social problems have been improved and of strategies that hold great potential for solving them today and in the future.
You will find several pedagogical features help to convey the “continuity and change” theme of this text and the service sociology vision in which it is grounded: Each chapter begins with a “Social Problems in the News” story related to the social problem discussed in that chapter. These stories provide an interesting starting point for the chapter’s discussion and show its relevance for real-life issues. Three types of boxes in each chapter provide examples of how social problems have been changed and can be changed.
The founders of sociology in the United States wanted to make a difference. A central aim of the sociologists of the Chicago school was to use sociological knowledge to achieve social reform. A related aim of sociologists like Jane Addams, W.E.B. DuBois, and Ida B. Wells-Barnett and others since was to use sociological knowledge to understand and alleviate gender, racial, and class inequality.
Steve Barkan’s Sociology: Understanding and Changing the Social World makes sociology relevant for today’s students by balancing traditional coverage with a fresh approach that takes them back to sociology’s American roots in the use of sociological knowledge for social reform.
From audience analysis to giving a presentation, Stand up, Speak out: The Practice and Ethics of Public Speaking will guide students through the speech making process. The authors focus on the process of speech making because they have created this book to be a user-friendly guide to creating, researching, and presenting public speeches. While both classic and current academic research in public speaking guide this book, the authors believe that a new textbook in public speaking should first, and foremost, be a practical book that helps students prepare and deliver a variety of different types of speeches — and that is the primary goal of this book.With practicality in mind, the authors developed, Stand up, Speak out: The Practice and Ethics of Public Speaking, as a streamlined public speaking textbook. Many public speaking textbooks today contain over twenty different chapters, which is often impossible to cover in a ten-week quarter or a sixteen-week semester; this textbook is eighteen unique chapters. The fifteen chapters are divided into four clear units of information: introduction to public speaking, speech preparation, speech creation, and speech presentation.
Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. Jack believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook.
Today’s students are immersed in media technology. They live in a world of cell phones, smart phones, video games, iPods, laptops, Facebook, Twitter, FourSquare, and more. They fully expect that new technology will be developed tomorrow. Yet students often lack an historical perspective on media technology. They lack knowledge of the social, political and economic forces that shape media technology. This is not knowledge for knowledge’s sake. It is knowledge that can help them understand, comprehend, appreciate, anticipate, shape and control media technology.
With this focus, Understanding Media and Culture becomes an appropriate title. Indeed, the title has particular significance. Marshall McLuhan’s Understanding Media is a key text in media studies. Written in the 1960s, Understanding Media was the subject of intense debates that continue to this day. Its central message was that the technology of media — not their content — was their most important feature. In a typically pithy phrase, McLuhan said, ”The medium is the message.“ The title, Understanding Media and Culture: An Introduction to Mass Communication, situates the introductory text in a large, engrossing theoretical conversation.
The goal is to adopt a textbook that will support and complement your teaching of this course. Jack Lule’s, Understanding Media and Culture: An Introduction to Mass Communication, will support an engaging and interesting course experience for students that will not only show them the powerful social, political and economic forces will affect the future of media technology, but will challenge students to do their part in shaping that future.
The discipline of geography bridges the social sciences with the physical sciences and can provide a
framework for understanding our world. By studying geography, we can begin to understand the
relationships and common factors that tie our human community together. The world is undergoing
globalization on a massive scale as a result of the rapid transfer of information and technology and
the growth of modes of transportation and communication. The more we understand our world, the
better prepared we will be to address the issues that confront our future. There are many approaches
to studying world geography. This textbook takes a regional approach and focuses on themes that
illustrate the globalization process, which in turn assists us in better understanding our global
community and its current affairs.