This book looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. We define crafting a global strategy in terms of change—how a company should change and adapt its core (domestic) business model to achieve a competitive advantage as it expands globally. The conceptual framework behind this definition has three fundamental building blocks: a company’s core business model, the various strategic decisions a company needs to make as it globalizes its operations, and a range of globalization strategies for creating a global competitive advantage.

Table of Contents
Chapter 1: Competing in a Global World
Chapter 2: The Globalization of Companies and Industries
Chapter 3: Generic Strategies for Global Value Creation
Chapter 4: Global Strategy as Business Model Change
Chapter 5: Target Markets and Modes of Entry
Chapter 6: Globalizing the Value Proposition
Chapter 7: Global Branding
Chapter 8: Globalizing the Value Chain Infrastructure
Chapter 9: Global Supply-Chain Management
Chapter 10: Globalizing the Management Model

This subject focuses on the specifics of strategy and organization of the multinational company, and provides a framework for formulating successful and adaptive strategies in an increasingly complex world economy. Topics include the globalization of industries, the continuing role of country factors in competition, organization of multinational enterprises, and building global networks. This particular version of the subject is taught and tailored specifically to those enrolled in the MIT Sloan Fellows Program.

This course on global integration brings together matters of global markets and institutions, global strategy, organization, and leadership. Global integration, the process by which an organization with units around the world becomes united, will be presented as a link to entrepreneurship and general management. The seminar is offered only to those enrolled in the MIT Sloan Fellows Program and challenges the participants to draw upon their past managerial experiences, especially those affiliated with multinational companies.