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  • Concordia University
Digital Marketing Strategy
Conditional Remix & Share Permitted
CC BY-NC-SA
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The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
Concordia University
Author:
Pierre-Yann Dolbec
Date Added:
10/26/2023