The discipline of geography bridges the social sciences with the physical sciences …
The discipline of geography bridges the social sciences with the physical sciences and can provide a framework for understanding our world. By studying geography, we can begin to understand the relationships and common factors that tie our human community together. The world is undergoing globalization on a massive scale as a result of the rapid transfer of information and technology and the growth of modes of transportation and communication. The more we understand our world, the better prepared we will be to address the issues that confront our future. There are many approaches to studying world geography. This textbook takes a regional approach and focuses on themes that illustrate the globalization process, which in turn assists us in better understanding our global community and its current affairs.
eMarketing: The Essential Guide to Online Marketing by Rob Stokes, a marketing …
eMarketing: The Essential Guide to Online Marketing by Rob Stokes, a marketing guru and CEO of Quirk eMarketing, Sarah Blake, and his team of QuirkStars, consolidates 11 years of real marketing experience doing online marketing at Quirk into a full length textbook that draws on both academic theory and practical experience. It is intended for third and fourth year marketing students, this textbook covers all of the important aspects of online marketing, including chapters on each of the following areas:* Search Engine Marketing* Affiliate Marketing* Web Analytics and Conversion Optimisation* Web Development* Online Copywriting* Online Advertising* WebPR* Online Reputation Management* Pay Per Click Advertising* Viral Marketing* Social Media Marketing* Search Engine Optimisation* eMarketing Strategy* Market Research* Mobile Marketing* Crowdsourcing* Customer Relationship ManagementIt also features a glossary and index as well as summaries, learning objectives and discussion points for each chapter. This eMarketing textbook offers students information that is highly applicable with examples to which they can easily relate. It is a must-have guide for each and every undergraduate and post-graduate marketing student as well as anyone working in the digital or traditional marketing sphere.
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