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Scholars and communication professionals have adopted strategic communication as an umbrella term meant to include a variety of communication-related professions, such as public relations, brand communication, advertising, and more. Although the term is not new, scholars have only recently examined it as a cohesive paradigm.
- Subject:
- Business and Communication
- Communication
- Material Type:
- Full Course
- Textbook
- Provider:
- The Ohio State University
- Provider Set:
- Pressbooks
- Author:
- Jasmine Roberts
- Date Added:
- 01/01/2016
