Description

Overview:

Scholars and communication professionals have adopted strategic communication as an umbrella term meant to include a variety of communication-related professions, such as public relations, brand communication, advertising, and more. Although the term is not new, scholars have only recently examined it as a cohesive paradigm.

Subject:

Communication

Level:

Community College / Lower Division, College / Upper Division

Material Type:

Full Course, Textbook

Author:

Jasmine Roberts

Provider:

The Ohio State University

Provider Set:

Pressbooks

Date Added:

01/01/2016