Author:
Cassandra Ditt
Subject:
Marketing, Educational Technology
Material Type:
Textbook
Level:
College / Upper Division
Tags:
Evaluation, LOUIS Peer Review, Rubric, Template, louis-peer-review
License:
Creative Commons Attribution
Language:
English

Education Standards

Online Marketing Essentials Review Rubric

Overview

This is a review of Online Marketing Essentials: https://louis.oercommons.org/courses/online-marketing-essentials/view completed by Cassie Ditt, Assistant Professor of Marketing at McNeese State University.

Comprehensiveness

The text covers all areas and ideas of the subject appropriately and provides an effective index and/or glossary.

Modern marketing topics provided throughout include: E-mail Marketing, Online Advertising, Affiliate Marketing, SEO (Search Engine Optimization), Social Media Marketing, Online Reputation Management, Web Site Development and Design, Web Analytics & Conversion Optimization, Mobile Marketing, CRM (Customer Relationship Management), eMarketing Strategy, and Marketing Research. Case studies further aid the text. 

Content Accuracy

Content is accurate, error-free and unbiased.

Content is mostly accurate and error-free.

Relevance Longevity

Content is up-to-date, but not in a way that will quickly make the text obsolete within a short period of time. The text is written and/or arranged in such a way that necessary updates will be relatively easy and straightforward to implement.

Content is somewhat up-to-date and mostly current. Most portions need to be updated regularly [e.g., at least twice a year] given the inherent nature of relative technology. (The text is written and/or arranged in such a way that necessary updates will be relatively easy and straightforward to implement.)

Clarity

The text is written in lucid, accessible prose, and provides adequate context for any jargon/technical terminology used.

Technical portions are elaborated upon. Readability is ideal.

Consistency

The text is internally consistent in terms of terminology and framework.

The text is internally consistent in terms of terminology and framework.

Modularity

The text is easily and readily divisible into smaller reading sections that can be assigned at different points within the course (i.e., enormous blocks of text without subheadings should be avoided). The text should not be overly self-referential, and should be easily reorganized and realigned with various subunits of a course without presenting much disruption to the reader.

Readability is ideal. Examples and case studies further aid the text. In sum, the text provides a great instructor resources to ensure ideal student engagement. 

Organization Structure Flow

The topics in the text are presented in a logical, clear fashion.

The topics in the text are presented in a logical, clear fashion.

Interface

The text is free of significant interface issues, including navigation problems, distortion of images/charts, and any other display features that may distract or confuse the reader.

Readability is ideal. Examples and case studies further aid the text. In sum, the text provides a great instructor resources to ensure ideal student engagement. 

Grammatical Errors

The text contains no grammatical errors.

The content is mostly accurate and error-free. No grammatical &/or spelling errors were noticed. 

 

Cultural Relevance

The text is not culturally insensitive or offensive in any way. It should make use of examples that are inclusive of a variety of races, ethnicities, and backgrounds.

Modern topics presented throughout include adequate global and international aspects. However, political bias is present (as is in many collegiate resources).