Author:
Cassandra Ditt
Subject:
Marketing, Educational Technology
Material Type:
Textbook
Level:
College / Upper Division
Tags:
Evaluation, LOUIS Peer Review, Rubric, Template, louis-peer-review
License:
Creative Commons Attribution
Language:
English

Education Standards

Core Concepts of Marketing Review Rubric

Overview

This is a review of Core Concepts of Marketing: https://louis.oercommons.org/courses/core-concepts-of-marketing/view completed by Cassie Ditt, Assistant Professor of Marketing at McNeese State University.

Comprehensiveness

The text covers all areas and ideas of the subject appropriately and provides an effective index and/or glossary.

This OER text was scanned using OCR (optimal character recognition). Unfortunately, and perhaps accordingly, there are countless errors within each and every page. Furthermore, this text has not been updated within the last twelve years. Therefore, the text is not only riddled with what might appear to be typos &/or mistakes, but also, is quite outdated. I imagine this text is available to students in exchange for payment in a much more readable format--one that was not scanned, that does not include countless issues, that is likely much more current (e.g., updated within the last twelve years).

Content Accuracy

Content is accurate, error-free and unbiased.

Content is mostly inaccurate, outdated, and riddled with errors.

Relevance Longevity

Content is up-to-date, but not in a way that will quickly make the text obsolete within a short period of time. The text is written and/or arranged in such a way that necessary updates will be relatively easy and straightforward to implement.

Content is not up-to-date; content is not current. Most, or even all, portions need to be updated now, and again, at least once a year, going forward. (The text is written and/or arranged in such a way that necessary updates will be relatively easy and straightforward to implement.)

Clarity

The text is written in lucid, accessible prose, and provides adequate context for any jargon/technical terminology used.

Technical portions are elaborated upon; however, readability is unideal.

Consistency

The text is internally consistent in terms of terminology and framework.

The text is internally consistent in terms of terminology and framework.

Modularity

The text is easily and readily divisible into smaller reading sections that can be assigned at different points within the course (i.e., enormous blocks of text without subheadings should be avoided). The text should not be overly self-referential, and should be easily reorganized and realigned with various subunits of a course without presenting much disruption to the reader.

Student engagement is unlikely achieved with this text.

Organization Structure Flow

The topics in the text are presented in a logical, clear fashion.

The topics in the text are presented in a logical order.

Interface

The text is free of significant interface issues, including navigation problems, distortion of images/charts, and any other display features that may distract or confuse the reader.

Student engagement is unlikely achieved with this text.

Grammatical Errors

The text contains no grammatical errors.

Countless typos, grammatical &/or spelling errors were noticed within most, if not all, pages. . 

Cultural Relevance

The text is not culturally insensitive or offensive in any way. It should make use of examples that are inclusive of a variety of races, ethnicities, and backgrounds.

Albeit outdated, topics provided throughout include adequate global and international aspects.