This course is designed to help students get a feel for what a career in MIS would be like. Our students report that they learn more about information systems from their internships than from their IS courses. Consequently, we designed a course that looks very much like an internship—an introduction to the field followed by a substantial project.
Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development.
A central theme of Developing New Products and Services is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Students will come away with this notion and how to manifest it as a contributing employee at any company.
A number of powerful concepts and tools are presented so your students can better understand how to facilitate new product development. For example, three templates are featured that facilitate new product and service development. The FAD (features, attributes, and design) template is used to identify the features and attributes that can be used for product and service differentiation. The Ten–Ten planning process contains two templates: an Organizational and Industry Analysis template and the Business Plan Overview template. These two templates coupled with the FAD template can be used to develop a full-blown business plan.
In addition, Developing New Products and Services includes the following topics: entrepreneurship, technology and product life cycles, product and service versioning, product line optimization, creativity, lock-in real options, business valuation, and project management.
Table of Contents
Chapter 1: Concepts in the Context of Monopolistic Competition
Chapter 2: Fundamentals of Product and Price Differentiation
Chapter 3: Differentiation in Action
Chapter 4: Dynamic Tension in Versioning and PD Curves
Chapter 5: Examples of Product Differentiation & Versioning Curves
Chapter 6: Facilitating Creativity and Innovation
Chapter 7: Conceptualizing Products/Services Using FAD
Chapter 8: Strategic Planning and Ten–Ten Planning
Chapter 9: The Ten–Ten Planning Process: Crafting a Business Story
Chapter 10: Lock-In and Revenue Growth
Chapter 11: Valuing the Business
Chapter 12: Developing a Business Plan
Chapter 13: Project Management for New Products and Services
Chapter 14: Re-priming the Business Using Real Options Concepts
Chapter 15: Wrap-Up
Firms must develop major innovations to prosper, but they don't know how to. However, recent research into the innovation process has made it possible to develop breakthroughs systematically. 15.356 How to Develop Breakthrough Products and Services explores several practical idea generation development methods. To convey the art required to implement each of these methodologies, experts are invited to present real cases to the class.
This course provides students with concepts, techniques and tools to design, analyze, and improve core operational capabilities, and apply them to a broad range of application domains and industries. It emphasizes the effect of uncertainty in decision-making, as well as the interplay between high-level financial objectives and operational capabilities. Topics covered include production control, risk pooling, quality management, process design, and revenue management. Also included are case studies, guest lectures, and simulation games which demonstrate central concepts.
BUS300: Operations Management
In this course, you will learn the fundamentals of operations management as they apply to both production and service-based operations. Successful completion of this course will empower you to implement the concepts you have learned in your place of business. Even if you do not plan to work in operations, every department of every company has processes that must be completed; someone savvy with operations management will be able to improve just about any process.
Introduction to Operations Management, Spring 2013This course provides students with concepts, techniques and tools to design, analyze, and improve core operational capabilities, and apply them to a broad range of application domains and industries. It emphasizes the effect of uncertainty in decision-making, as well as the interplay between high-level financial objectives and operational capabilities. Topics covered include production control, risk pooling, quality management, process design, and revenue management. Also included are case studies, guest lectures, and simulation games which demonstrate central concepts.
The management of processes or operations is the very essence of any kind of business enterprise, and it is critically important that they are designed and managed well. This course taster uses case studies and models to illustrate the importance of effective operations management and outlines the steps to preparing your own operations proposal.